Why Sacramento Real Estate Teams are the Future
When I look back at my start in real estate in the 1970s, I would never have predicted that today I would lead one of the most successful Sacramento real estate teams in the state of California. In fact, back then I represented only buyers for the most part, and if I had a seller in my portfolio of clients, I matched that seller with a buyer in my portfolio. Dual agency? Who cared? My career began as a real estate consultant, and selling real estate was just a byproduct of an intensive counseling process.
Almost every client was an investor. I helped them to tap the equity in their homes to buy rental properties. Eventually I opened 3 real estate offices in Orange County as the managing broker / owner. I operated that way for 12 years before I decided I did not want to own a real estate company. But I still focused on buyers. Fast forward to my relocation to Sacramento in 2002, via Minneapolis. I volunteered for a year on the Building Unity in Oak Park committee, briefly worked as the marketing manager at the Sacramento SPCA, while eventually hanging my real estate license in 2003 at Lyon Real Estate.
My real estate career in Sacramento began slowly, too tediously. At one point, I asked the managing broker if perhaps I should join one of the Sacramento real estate teams. Her reaction was absolutely not! I can see why she responded that way today, but at the time I didn’t really understand how Sacramento real estate teams operated, so it was confusing to me. I just knew I could do so much more than I was doing. It was an unfulfilled yearning.
It took at least another 5 years of selling Sacramento real estate, working with both sellers and buyers, before I figured out that Sacramento real estate teams are the future of California real estate. My friend, JaCi Wallace, pointed me in that direction. I am grateful to her. Now, many Sacramento real estate teams are different. They don’t all follow the same protocol or rules. I set up my real estate team the way that I feel it benefits everybody on the team. We each pursue our own specialities. I dare say that we have redefined the way to sell Sacramento real estate.
Sacramento Listing Agent Speciality in Sacramento Real Estate Teams
For example, I work closely with sellers as a listing agent. With very few exceptions, I handle all of the listings for the team. Turns out I have a passionate calling as a top producer listing agent. Who knew? I love working with sellers exclusively. It’s easy to make sellers happy. I know what they want. They want maximum price / profit, minimum hassle and excellent communication. I can give them that. That is my focus. I love marketing homes, the creative aspects, and I excel at fine-tuning negotiation strategies. Being a listing agent hits all of my hot buttons. My 40+ years of experience obviously pays off for my sellers.
Sacramento Buyer’s Agent Speciality in Sacramento Real Estate Teams
On the other hand, my team members are free to work madly on their own passions, which is helping buyers purchase a home. We cover four counties. My team members find homes for my sellers who want to sell and move up. They spend countless hours scouring inventory, escorting my clients to view homes and treating them to white-glove service, just the way that I would. We truly complement each other. We probably do twice as much business as any one of us could accomplish alone. Clients always have an agent available to them. We cover each other’s backs, too. The Elizabeth Weintraub Team members are buyer specialists.
No longer do I have to worry: am I representing my sellers fairly? Because without dual representation, my focus is on my sellers. It’s a freedom for me and an absolute joy for them. Teams within a real estate brokerage are the upcoming thing in California. I’ve been managing my team for just about 7 years now. It’s the best of all worlds for everybody. When you only do one thing, you tend to do it really, really well. If you’d like to know more, call Elizabeth Weintraub at 916.233.6759.