Beyond the Marketing of Homes in Sacramento Real Estate

Many successful listing agents in Sacramento maintain an unusual love affair with real estate, coupled with a magnetic attraction to the psychology of marketing homes in Sacramento. We want to understand the techniques that trigger a person’s home buying button. Our brains are turned on by this. It’s often a matter of: W + X + Z = $, ding, ding, ding. We latch on to proven techniques.

We don’t let our emotions rule or get out of hand when dealing with people because it might not deliver the desired result if we go off half-cocked. It’s tempting to be snarky but if that snark irritates or annoys the person we’re trying to attract and receive an offer from, well, that’s a defeatist attitude and not in our seller’s best interest, much less anybody else’s. My advice to agents struggling with snarky syndrome is to suppress the snark. Save it for your friends who appreciate it. Or for your own blog. Like this one.

As a listing agent, I want buyers to feel comfortable and happy and their agents to be thrilled. That’s the goal. When all is said and done and the escrow has closed, is the buyer’s agent a hero / heroine to the buyer or a person to avoid by walking on the other side of the street?

Part of marketing homes in Sacramento successfully is achieved by making the buyer ecstatic over the home purchase. Home staging is a proven strategy and tends to generate a lot more money for the seller than homes that are vacant, and it generates happiness. It’s different than decorating or furnishing a home. Home staging highlights features of the home without making it apparent, and it’s an art. A decorator or designer can’t do it. Staging, when done properly, creates an emotion the buyer can’t get out of her mind, no matter how she tries to shake it.

Another aspect is responding quickly to the buyer’s requests for paperwork and being available if the situation warrants. Little is worse than trying to call the listing agent who has vanished for the weekend. Cooperation is key. Meeting reasonable expectations. Finding solutions. When you put all of these elements together, it’s a recipe for a successful closing and happy parties. It’s not just the marketing of homes. But that’s where one begins.