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Elizabeth Weintraub
Sizzling Advertising Words to Sell Your Home
This article below about how to sell your home using sizzling advertising words was previously written by my partner, Elizabeth Weintraub, for another website. This classic advertising advice is timeless, Enjoy. — JaCi
“There is an art to writing attention-grabbing headlines and stimulating ad copy, but I suspect some agents are so busy taking listings these days that few stop to give more than a few moment’s thought to their advertising copy. In older neighborhoods, for example, often the type of home is misidentified. Sometimes I see high-water bungalows identified as Victorians or a Four-Square called a bungalow. That shows the agent is clueless. On top of that, I see lots of ad copy that is vanilla and boring.
That’s not to say a seller or the agent should overstate or make the home sound grander than it is, because buyers will spin a 180 and walk out if they feel misled. It’s important to pick out the top features and play up those benefits in ad copy. Moreover, don’t violate Fair Housing Laws. I had an agent insist it was perfectly acceptable to write that the home was located within walking distance of a popular synagogue. That sentence contains two violations that can carry steep fines.
Fair Housing Compliance
And then there’s the law. You’ll want to stay on top of this, too. The Fair Housing Act prohibits housing discrimination based on race, color, religion, national origin, gender, disabilities, or familial status. You don’t want to say anything in your ad that even alludes to these issues. If you have a real estate agent or attorney, ask him to review your ad to be sure that it complies with federal fair housing laws before you publish it. ”
If you would like to sell your home and have an advertisement copy that offers sizzling content about your property, call Weintraub & Wallace Realtors with RE/MAX Gold, at 916-233-6759.
Elizabeth Weintraub
How Many Years is Your Real Estate License Issued For?
Real estate license, was written by Elizabeth, for another website about a decade ago. That got me to thinking about when I first obtained my original license, in about 1980. That was almost four decades ago, so a really long time ago, lol. Enjoy the article. It is as relevant today as it was when written. Many people see my name tag, especially at the grocery store. They ask me about our licensing requirements. This post below beautifully illustrates the answers.
— JaCi Wallace
” I’m working on an article about real estate agents who leave the business or, for whatever reason, decide they can’t make it in real estate. I’m suspecting that last year’s fallout numbers will not even come close to this year’s attrition figures. Which in many ways is a good thing because it weeds out the ineffective and non-producers.
The word on the street often heard with regards to agent experience is “Don’t Hire an Agent With Less Than Five Years of Experience.” I’ve been wondering about that statement. I think you hear that more in California because licenses need to be renewed every four years. So if a buyer or seller is working with an agent who has five years’ experience, they can be relatively assured that the agent has been in the business long enough to at least renew a license.
But it makes me wonder about agents in other states. So here are two questions for those of you who care to answer: For how long is your real estate license active, meaning how many years before you need to renew it? And in which state(s) do you work?
For more information about getting your real estate license, we can provide you with resource links, so call Weintraub & Wallace Realtors, with RE/MAX Gold, at 916-233-6759.
— Elizabeth Weintraub”
About Active Adult Communities
“About active adult communities” is a short blog written by Elizabeth Weintraub more than a decade ago; and it is timeless and even more relevant today.
The Baby Boomer market (those born between 1946 and 1964) is huge. More than 75.8 million Americans were born during those years. This group is beginning to retire and will continue to do so for the next 30 years. Are you prepared to help these seniors?
We’re not talking about your parents’ grandfather or grandmother. Today’s retiring seniors want home environments that offer excitement, learning opportunities, ways to stay in shape and the ability to socialize with each other. They don’t want a lot of yard work. Most still travel and desire a care-free lifestyle. The answer is active adult communities.
Over 55 retirement communities offer all this and more. Why not take the time to tour some of these newer housing developments and become familiar with the amenities they offer?
If you are interested in learning more about active adult communities in your neighborhood, please call Weintraub & Wallace Realtors with RE/MAX Gold, at 916-233-6759.
— Elizabeth Weintraub
What Types of Gifts Should Your Clients Give YOU?
— Elizabeth Weintraub
Finding The Words To Write A blog
When you sit down, finding the words to write a blog entails finding something that seems interesting to you. When I’m interested in a topic the words come easily. Do you know exactly what you are going to say or do you wing it? Some people, I hear, prepare an outline, spread out Post-It notes, open related books to bookmarked pages, scour the Internet for fact-checking and even then, they face a blank screen with a blinking mouse.
I find my best writing comes when I let my fingers do the typing. If I give a topic too much thought, I might never write it. So, I let the words fall where they may because I can always go back and clean them up later. You know, to write a blog always remove all the profanity. 🙂 Just kidding!
Most readers, I find, want to know why they should read your words, so your title ought to be compelling, in some sense. Basically, readers want to know:
- What you are writing about
- Why it is important
- How they can use this information
- Pros and Cons
- What you can share that they won’t find elsewhere
I try to write from a very narrow viewpoint, meaning I want to convey one general thought. Notwithstanding the fact that writing around keywords is good for SEO, it also helps to keep your blog focused. Writing a blog every day is a commitment as your readers will expect something every day and try to post at a consistent time.
Sometimes I am simply amazed that I have so much to say about what could be considered a mundane topic. I can’t count the number of times I’ve started to write about a phrase, wondering to myself exactly what information do I have to share and why would anybody care? But by the time I am nearly finished and find myself running to the end of my character allotment (at About.com, now The Balance, most stuff I wrote about was restricted to 5,000 characters or less), I am often dumbfounded that I had so many ideas running around in my head and that I actually captured them on paper.
To write a blog entails trusting yourself and trusting your instincts. Everyone may not agree with what you write, especially if you write about selling Sacramento real estate. Trust me, everyone will not agree with your words but then isn’t that the point? Let readers decide if what you are saying evokes something from the reader. I’d like to know if this has happened to you. Do you ever scratch your head and mutter: “Where did these words come from?” 🙂
If you are interested in buying or selling real estate please call Weintraub & Wallace Realtors at RE/MAX Gold, 916-233-6759.
— Elizabeth Weintraub
