Elizabeth Weintraub

Elizabeth Weintraub

40+ years of experience in real estate, Sacramento real estate broker working at Lyon Real Estate in Midtown Sacramento. Author of The Short Sale Savior. Home Buying Expert at The Balance. Top Producer, ranks in the top 1% of all real estate agents in Sacramento Region. Life Member of Master's Club awarded by Sacramento Association of REALTORS.

Condition Trumps Location in Sacramento Real Estate

Never thought I’d see the day that a home’s condition trumps location in Sacramento real estate. It’s been leaning this way for years, ever since the market crash created a falling market from 2006 through mid-way of 2011. That’s when the flippers stepped in and took over the market in a big way. Also, new housing is moving the market again, which was not a competitive factor during the downturn.

Need examples? Just look at building projects like the Mill at Broadway, which is sandwiched between two public housing projects and sits under the intersection of two major freeways. Or, the McKinley Village housing development, built next to railroad tracks where a train goes by 52 times a day and within the traffic roar of I-80. Horrible locations for real estate. But the home’s condition trumps location.

Today’s Sacramento home buyers gravitate toward and tend to prefer brand new or newly remodeled. They would prefer to buy a home in a bad location than fix up a home in a good location.

Not every home seller has the money to prepare a home for sale. However, the market for homes without updates appear to appeal primarily to contractor flippers, and those people do not want to pay market value. They typically demand high discounts.

Throw into the mix that the pool of home buyers who want to remodel a home is small, on top of some areas having so much inventory that we have shifted to a buyer’s market, and it doesn’t present an attractive picture for those sellers. Most of Sacramento shows increased inventory and falling sales.

Have you noticed the trend of home buyers deciding condition trumps location?

Elizabeth Weintraub

Zen Getaway at the Holualoa Inn

Holualoa Inn

When my husband and I first embarked last month upon the Holualoa artist enclave above Kona, I noticed a sign for the Holualoa Inn. Do you want to take a look at that place, I asked? I’ve seen a few photos online and was curious to see it in person. But he had no interest in it, or maybe he was already exhausted from visiting art studios. However, when I went to Holualoa with my friend, Linda, because that’s where I do my Saturday yoga class, she was game for a visit.

As long as we don’t have to walk back up the winding road, she laughed. It was a bit steep but well worth the walk down and back. An employee met us in the lobby, wondering why we were snooping around, I suppose. If I had told him I would use my photos in a blog, he probably would have been more supportive than he was but he kind of seemed like he didn’t want us there.

I suppose I can understand his attitude, two women wander in lugging a yoga mat. But isn’t this lobby beautiful? There are ancient buddha statues and vintage hand-made furniture all over the place!

Holualoa Inn

The room rates to stay at this bed and breakfast are slightly high ($400-$650) for having no beach access, LOL, but some people do not come to Kailua-Kona for the beach. They want to hike, explore, learn about the Hawaiian culture, meditate and be quiet with nature.

This is the entrance above. Fairly unassuming until you really take a good look around. It is a fruit-growing, orchid-loving paradise on 30 acres, nestled at an elevation of about 1,500 feet. We noticed avocados, maybe they were Sharwil avocados, lying around the ground, too.

Holualoa Inn

We discovered all sorts of orchids growing under the shade of other trees and bushes on the grounds of the Holualoa Inn. My Plant Snap app identified this particular discovery as a Cooktown Orchid, a Dendrobium bigibbum.

The shells you see here are from sea urchin, with air plants dangling below them. I found these across the street from the Holualoa Inn at an art gallery behind a picture window in the back. Monstera grow in abundance here as well, which is where the coqui like to hide. Those noisy little frogs love a moist and shady environment.

Holualoa Inn

It takes about 10 minutes to drive the 3-mile stretch up the winding road of Hualalai from our house in Hawaii. We are about a mile from the ocean and enjoy a fairly decent 180-degree view. But get a load of the expansive view from the Holualoa Inn. Magnificent and breathtaking.

No wonder so many people get married at the Holualoa Inn. What a great spot for honeymoon. If you get bored, you can choose from a list of entertainment and activity options. One of those is a private car to take you to Huggos for dinner, and that runs around $600 for two people, which seems excessive to me. An Uber and a hundred bucks would do it. But I guess if you’re in Hawaii on vacation, it’s something you would pay to do.

I once paid a driver $500 to take my husband and me from Death Valley to the Racetrack. A journey and experience well worth the money. So I am not knocking it.

Elizabeth Weintraub

Hawai’i Sharwil Avocados are Shockingly Addictive

sharwil avocados

Where have I been that I have not eaten a Sharwil avocado? Oh, right, in Sacramento, with my nose to the grindstone selling Sacramento real estate. OMG, the Sharwil avocado is a most delicious avocado, sweet, firm and filling. From the first taste, I was absolutely hooked.

A friend gave me a Sharwil avocado that she received from another friend in Kona who harvests a number of Sharwil avocado trees in her yard. Guess they were dropping left and right so she gathered up the avocados and dropped them off at friends’ houses. Unlike the dreaded summer zucchini harvest in Sacramento, when neighbors drop bags of zucchini on your front step, ring the door bell and run, these are a sought-after delicacy.

Sharwil avocados grow well in slightly higher elevations in Hawaii where it is not so hot. My friend and I immediately volunteered to pick avocados for free. Just say when and where and we’ll be there with bells on.

After I consumed my first half of avocado, I called my friend to find out the name of this avocado. Turns out it is sold at the Kona Safeway on Henry Street under the name of “local avocado.” Also, up until last month, Hawaii was prohibited from shipping the Sharwil avocado to the Mainland due to fruit fly concerns. This ban was in place for 26 years and just lifted last month!

Unfortunately, you still cannot yet buy a Sharwil avocado in California. New laws allow the shipment to 32 states and Washington, D.C., but not yet California. The closest is probably Seattle, but I’m telling ya it’s worth a trip to Seattle to get Sharwil avocados.

The Sharwil avocados are a cross between a Guatemala and Mexico avocado, originating from Australia / New Zealand. They are bigger than the typical haas avocados we get in California and deliver 22 essential vitamins and minerals. Avocados often get a bad rap because the ratio of fat content is high but it is monounsaturated fats, the good kind.

Low sugar, less than 1 gram. Which makes it a great fruit for people concerned about limiting their sugar intake. Compared to a papaya. Much as I love papayas, a large papaya contains up to 64 grams of sugar. The USDA recommends women consume no more than 25 grams of sugar a day. They also contain a decent amount of protein and fiber.

Maybe you will just need to come to Hawaii to experience a Sharwil avocado?

Elizabeth Weintraub

Do Not Buy the Table Before the Chairs

buy table before the chairs

My friend, let’s call her Sally, decided to buy a table before the chairs. Was she looking for a new table at the time? We were not friends then, so I don’t know if it was an intentional purchase or a spur-of-the-moment decision. You see, Sally already owned a perfectly good dining room table. Rattan construction, 3/4-inch glass top, carved pineapple motif, engraved chair legs with pretty floral upholstery. Unknown to me, and although she lives in Hawaii, she does not particularly like Tommy Bahama! In fact, she did not know before I mentioned it that her inherited furniture was Tommy Bahama.

Sally is also a creative and artistic type. The kind of gifted individual who would watch hours of You Tube videos about how to make a Fairy House. And then proceed to create such a production herself. She introduced me to The Great British Baking Show (which I can’t stop watching now) and to the intriguing concept of powder-blue kitchen cabinets. She also studied how to make exquisite desserts at Le Cordon Bleu in Paris and is a professional ballroom dancer. Whereas, all I know how to do is sell Sacramento real estate and write dark humor shit. You can see why I like hanging out with her.

Now, when I first viewed the table in question, it was situated in a corner in her den because no space existed in the dining room as she had not yet sold her existing set. Her previous seller had left all of the furniture in the house when Sally bought it, which is common in Hawaii house buying. She decided to buy the table before the chairs because she had a specific type of chair in mind. Out with Hawaiian decor and in with soft blue suede.

The table itself is a special type of wood, seemingly cut from a wide tree trunk about 5 feet across in the shape of the Mainland. Maybe mango wood, definitely not eucalyptus, like I first suspected. It features a bit of blue and green, most likely injected, and the artist who created this piece does a lot of work with wood on the Big Island.

All of this story leads us to the fact that within days Sally developed a dislike for the table legs. Not all of the legs, really, mainly just one that seemed off kilter. So she asked the artist to take the table back and reduce the size of the legs to a more visually appealing shape. Supposedly, it was finished shortly thereafter, but the artist dinged around for 6 months before returning the table.

I was often with Sally when the artist called to say, for example, she would deliver the table at 3 PM and then not show up. Next day, the artist would promise 3 PM again and not show. Different days, different types of unfilled promises for delivery. This went on for 3 to 4 weeks, maybe longer. At one point she promised to show up at 6 PM as soon as her husband got home, and then never called.

That’s because he went to the bar, I suggested, and perhaps he never came home.

Sally began to think that maybe she would never see the table again and should ask for her money back. It wasn’t cheap, this table. In fact, she found another table that she liked even better, but a sale was a sale. She begged and begged the artist to deliver her table.

Further, Sally also had a bit of a problem selling all of the furniture in her house. At one point, she had an inflatable mattress in the living room as her only piece of furniture. The last person asked for a lower price and Sally refused. Finally, since this is an island and there is no place else to go, the customer returned to Sally and paid her price. Sally is a tough negotiator and should go into real estate, except I doubt she wants to work that hard. I don’t blame her.

Then one day, as luck would have it, Sally and I were hanging out on my lanai when she received a text from the artist. The artist, husband and another male friend were at Sally’s house. They had brought the table. OMG. We immediately dashed down the street to discover the artist had let herself into Sally’s house by going through an unlocked back door and had already set up the table in Sally’s dining room. Which was kinda weird. Who walks into somebody else’s house? Not pono.

Those are the logs found inside the ohi’a tree, said the artist, about 30 million times, pointing to the new table legs. She explained the ohi’a trees are hollow except for these logs in the interior. We had no idea what she was talking about, and there was a language barrier as well. She claimed the wood was ancient, “at least 50 years” old.

The following day, Sally seemed very unhappy with her table. While it is true she did buy the table before the chairs, by now she had purchased two dining room chairs covered in a beautiful soft blue suede material. The first problem Sally noticed was the creatively shaped table legs had been replaced with four pillars that looked exactly like telephone poles. Maybe they are telephone poles. Big vertical cracks, and stained in a color that resembles shit. Of course, I did not share my assessment nor add fuel to the fire because Sally managed to do enough for the two of us.

Which brings us to the questions. Do you send the table back once again to ask for yet another set of new legs and take the chances of waiting another 6 months? Do you ask for your money back and return the table to get that dining set you truly love? Throw it out? Sell it on the open market?

This table was a love affair at first blush, apparently. I could see why Sally loved the table so much. However, when she tried to push her new dining room chairs under the table edge, she discovered the “apron” around the table prevented her. Not only would the chairs not slide under it, she obviously could not guide her knees under the table, either.

Rendering its purpose as a dining room table useless.

Meekly, I offered a viable solution: after removing the apron and legs, she could hang the table top on the wall, above her television. It is a beautiful piece of art all by itself.

I leave you to draw your own life lessons from this story.

Photo: Hemingway’s dining room in Cuba, by Elizabeth Weintraub

Elizabeth Weintraub

Why Realtors Need to Be Found in the Top 10 Google Results

Way back when I moved to Sacramento to sell real estate, I was not found in the top 10 Google results. At that time, Google had only been around for a few years and still competed with Yahoo and other search engines. The internet was moving out of its infancy into main stream. Also, unlike many Realtors, I got my first dial-up baud modem in 1991, so that world was not frightening to me.

However, when I received an opportunity to write real estate articles for a well known internet company 13 years ago, I jumped at the chance. Didn’t matter that I had moved to Sacramento in 2002 and was starting from scratch again to build a real estate business. My real estate business ate up almost 100% of my time, but I still managed to set aside time to write 3 to 5 articles a week about home buying and home selling.

The company I worked for, About.com, was owned by The New York Times, and had been in the SEO business for years under several different names. Today it is Dot Dash and the homebuying vertical is under The Balance. They taught me how to do my own SEO, such as limiting the character length of meta titles, repeating keywords 2 to 3 times, how to write meta descriptions, how to capture the benefits of crosslinking, in short, how to be found in the top 10 Google results.

We are not talking about linking farms or anything nefarious. Just solid content about real estate, entertaining and informative articles, tweaked with a bit of search engine optimization. Google was the future. Regardless, I knew this: if your business wasn’t easily found on Google, it doesn’t exist in the online world.

I recall several incidents in my office that happened right after the second market crash in 2008. In one case, an agent accosted me in the hallway and demanded to know why in the world would I ever work on short sales when they were so awful. Um, because that’s where the business was? Another agent in the office asked me to show her how I am found in the top 10 Google results.

Easy, I brought up Google in Internet Explorer. Typed in a common search term like “East Sacramento real estate agent.” There was my name and website link in the top 10 results. The agent spun around in her chair and angrily cried out, “But that’s not fair! I’ve worked in East Sacramento all of my life.”

Because life isn’t fair, Corrine. There are no rewards for sheer existence.

Few agents wanted to hear that they needed their own website or to blog. Some agents said they did not want to work with any persons who found them online because the clients were not properly referred by an individual they knew. Others simply scoffed at the notion that buyers and sellers would search for a Sacramento Realtor online.

Hard to believe that was 13 years ago. Seems like a lifetime.

Today, I am found all over the internet. Cannot think of any real estate website where you won’t find my profile. My articles on The Balance bring me a lot of business. As a result, my personal real estate business doubled and doubled, which then brought even more recognition. I still write a blog every day. And I am a wizard at generating easily found long tail search terms.

Fortunately, I also possess the experience, skills and knowledge to back up my web presence. Not every agent does. If you’d like to hire a Sacramento Realtor with over 40 years of experience and the ability to take your home buying or selling experience to the next level, call Elizabeth Weintraub at 916.233.6759.

That pink hibiscus is a rare bloom on our pale yellow hibiscus tree, which is 28 years old, at our vacation home in Hawaii.

Elizabeth Weintraub

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