Elizabeth Weintraub

Elizabeth Weintraub

40+ years of experience in real estate, Sacramento real estate broker working at Lyon Real Estate in Midtown Sacramento. Author of The Short Sale Savior. Home Buying Expert at The Balance. Top Producer, ranks in the top 1% of all real estate agents in Sacramento Region. Life Member of Master's Club awarded by Sacramento Association of REALTORS.

The Land Park Chihuahuas Go Home

Chihuahuas-Land-Park-OwnersEven the most optimistic people in the world like this Sacramento real estate agent can have a day when her belief in a positive outcome begins to wane. Take those darn Chihuahuas from Land Park, for example. I’d say please, take those Chihuahuas from Land Park except that my husband and I were successful. Yay! I had almost given up hope. We began calling rescue groups as we passed Day 7 of the lost Chihuahuas, when we found the owners of those lost dogs! Just minutes before a representative from a Chihuahua rescue group from Elk Grove was due to show up on our doorstep and take them off our back porch.

Just for the record, as some Chihuahua rescue groups were unaware, dogs taken to the SSPCA or the Animal Shelter stand about a 50% chance of being killed. These are NOT no-kill shelters.

Tracking down the owners was due in part to a client of mine. I’ve been running into my real estate clients lately in the oddest places. You know how sometimes you don’t expect to see anybody you know, and therefore you don’t recognize them when you spot them in a place where you don’t expect them to be, right? I’m not talking about a brothel or the police station, either. I mean, like, oh, say, a waiting room at Ellison Ambulatory on the hospital campus at U. C. Davis.

I was waiting for my physical therapist yesterday when a hospital employee strolled in front of me and began a long conversation with two patients. She was saying, NO! You don’t take off your leg. Never. Do I take off MY leg? Does your wife take off HER leg? You can’t help but look up when this kind of conversation takes place right in front of you. It was a huge argument. I found out that an artificial limb costs $80,000. As the discussion continued, I realized I knew the people standing in front of me. They were former clients to whom I had a sold a home near Land Park a few years ago.

Finally, I couldn’t stand it any longer and I spoke up. I said, “Would you like to hear my opinion?” But they did not recognize me. Which was too bad because I had a pretty good opinion about the matter. The hospital employee realized she should probably not be standing in public having this very vocal conversation with these two patients, but that didn’t stop her.

In this very same lobby hangs a photograph of a hospital employee who died a long time ago. It is a memorial to this employee with a plaque under the photo. I asked the receptionist behind the counter if it bothered her to have a photo of a dead person looming over her desk or if it was OK because the death wasn’t recent. I was curious. That’s when I found out this particular memorial for this individual is hung in many departments in U. C. Davis. That seems a little creepy to me, but maybe I’m just overly sensitive. But then I don’t work at U. C. Davis and I don’t have a little sign in front of me that says if I’m talking my lights will be illuminated. Although, as a Sacramento real estate agent, I guess I’m free to wear a reversible sign around my neck that says “out of service” when I’m talking on my Bluetooth.

After the patients finished their conversation and began to leave, I yelled: “Goodbye, John” (not his real name). They kept walking. I followed it up with: “Goodbye, Susan.” Wait a minute. They paused. Turned around. “Do we know you?”

See, this is what happens when you change the color of your hair.

Even my former client who came by the house yesterday with the two Chihuahuas in her car almost didn’t recognize me when I opened the door. She lives a few blocks away in Land Park. Those darn Chihuahuas had escaped from my yard while I was filling their bowls with dog food. But my neighbor had recognized the dogs from a flyer we had taped to a lamp post and brought them back. She suggested we call a person who might know who owned the dogs, and gave us a phone number.

Sure enough, just before dinnertime, the owners of the lost Chihuahuas showed up. They even brought a photo to prove the dogs belonged to them. See above. Aren’t they cute? I did not tell the woman and her daughter that at this point just about anybody who said they would love those dogs could have them. I also put the mother’s cell phone number in my address book, just in case those Chihuahuas make a second appearance.

If you’re looking to buy or sell a home in Sacramento, please call Elizabeth Weintraub at 916 233 6759. You never know where we might meet up later.

Truth in Advertising for Sacramento Real Estate

Truth-in-advertising-sacramento-real-estateIs there such a thing as truth in advertising — especially when it comes to Sacramento real estate? I have learned first-hand that there is a difference between saying my business as a Sacramento real estate agent has exploded 1000 percent and saying it has exploded like a 1000 percent, when my business suddenly grew by leaps and bounds a ways back. Not to mention,  some agents get very jealous when an agent says things like that, especially if they aren’t doing very well themselves.

I want you to know it’s not a petty nature that brings up the new advertising that the franchisor of Century 21 is doing to try to attract agents/ franchise buyers. I don’t need any more agents on the Elizabeth Weintraub Team, I don’t care what Century 21 does, and there is absolutely zero conflict nor green eyes here. Just truth-in-advertising issues. The advertising efforts of Century 21 are targeting other real estate agents, so that might be the reason all in itself for no apparent complaints. The new Century 21 ads show a person who does not really look like a Century 21 agent, doing spectacular things such as SCUBA with sharks, scratching the chin of a lion, and the ads say: This is a Century 21 agent.

Except it probably is not. It could be Photoshopped, too.

You’d think if it was a real agent, it would identify the real estate agent, and the ad contains no identification. The ad also does not disclose in the small print that the person pictured in the ad is a paid model and not really a real estate agent. I’d say that kind of marketing violates truth-in-advertising and not only in spirit. A lawyer might argue: Do you really believe a Century 21 agent can tame a lion, come on? Still, Century 21 should probably not advertise in this manner. It sort of lacks truthiness.

It reminds me of what happened a couple of days ago when I was contacted by a “book agent” from Local Einsteins Books. She asked me to write a chapter called: What to Know About Buying or Selling a Home in Downtown Sacramento. Why not the whole city, I wondered, I sell real estate throughout Sacramento and beyond. On the other hand, it’s not out of the ordinary for me to receive a pitch from a publisher. I have written many magazine and newspaper articles as former freelancer, authored a book: The Short Sale Savior, and I am paid to write about Home Buying for About.com, which draws upon my experiences as a top-producing Sacramento real estate agent.

Something about this “book editor’s” approach set off alarm bells. I went to the Local Einsteins website. The website goes to great lengths to talk about how the publisher presents this opportunity to only 4% of the real estate population. A red flag. Simon and Schuster doesn’t do this. I suspected the company probably doesn’t pay, in fact, I wouldn’t be astonished if the publisher asks the agents to pay to be published — there are a lot of companies that make money this way, believe or not. If you want to take money out of somebody’s pocket with great ease and slip it into your own pocket, there is hardly a better market to target than real estate agents — real estate agents are so easily sold.

The “book editor” said agents who write for them get 30% royalties. But each agent writes a chapter, so I imagine the payment is pretty small. It’s probably based on net, so if there are, say, 10 chapters (10 agents), and if the book nets, oh, how about $2.00 after expenses, maybe that means 10 cents a book. If they sell 100 books, it could be ten bucks. Buttttt, she stuttered: the exposure ** the publicity ** your name in lights ** ! Yeah, right. Where? Have you ever heard of Local Einsteins before? Do they enjoy SEO — I couldn’t find it in Google. Yet, I’m sure there are no shortage of Sacramento real estate agents lining up to become a “published author” of a chapter in a book for Local Einsteins Books. It just won’t be this Sacramento real estate agent. I wish them well. Every company has to make a buck somewhere. It’s what capitalism is all about.

I run a small business. A successful business. No time for crap. If you’re looking to buy or sell a home in Sacramento, call Elizabeth Weintraub at 916 233 6759. You’ll be happy you did.

 

Mortgage Brokers Play Dialing for Dollars With Sacramento Agents

Sacramento-real-estate-agent-on-phone.300x200People often stutter all over the place when I answer my phone. They freely admit that I have freaked them because I, a Sacramento real estate agent, answer my phone. This is odd to them. Maybe they were hoping and praying that they’d reach voice mail when calling Sacramento agents, I dunno. Callers often begin the conversation by apologizing and stumbling over their words after they realize that my greeting, “Hi, this is Elizabeth,” means I am not a robot or a recording. Nope, hey, this is a real, live human they are talking to, and I’d like to know what I can do for them.

Can’t say there aren’t times when I wish I had not answered my phone. Lately, lots of mortgage brokers have been calling, asking if I would like to refer business to them. They call me because they know I am a top producer among other Sacramento agents. But that’s about as far as the thought process takes them. If they were to think just a few steps ahead, they would figure out that a top producer is a top producer because she has an established network base supporting her. That network includes a favorite mortgage broker or two.

Why would I need more services when I’m perfectly happy with what I’ve got? And if I wasn’t satisfied, would I choose some yo-yo I don’t know who called me out of the blue? Is that how a top producer in Sacramento real estate stays a top producer, grabbing a support system at random? The better place to find business is among brand new agents. But they don’t think about any of that.

A mortgage broker called yesterday as I was driving down Business 80 and trying to stay out of the way of freeway lunatics who go a million miles an hour where the freeway splits to get on Highway 99. They are in such a rush to get out to Elk Grove that they pose potential risks to the rest of us, who are trying to cut over to Highway 50 to go to Land Park or Midtown. Don’t even get me started on trying to merge to get off on 16th Street or 10th Street, which is like taking your life literally in your hands as those very hands are placed on the steering wheel, without enough time, as any good Catholic can attest, to temporarily lift even one hand to perform the Sign of the Cross before merging from Highway 50.

This mortgage broker was driving by my listing sign in Antelope, and that was her excuse or reason for calling. I informed her it was pending. We have an accepted offer. Then, she decided to argue and tell me there was no pending sign on it; therefore, it must be for sale. Many, many Sacramento agents do not use pending signs. We have the Internet. That’s where people go for information and, real estate professionals, especially, don’t get their information from property signs. I assured her the home was definitely pending.

Then I asked if she was new to the business, because she sounded like she could be a new mortgage broker. Nope, she’s been in the business, she claimed, for 14 years. She carried on with her questions, asking when I would be holding an open house, because: “like I said, I was driving by the listing in Antelope,” and this is when it suddenly became evident that what was clearly irritating her now was this asshole agent — whose silent car ride she had interrupted by her urgent need to talk about this Antelope listing — was not listening to her. How dare I? After all, she called me.

But interrupt her, I did. There will be no open house because the listing is PENDING. I did not add: like I said.

We never got to the part where she asked me to refer clients to her. Thank, goodness. Because this Sacramento agent suddenly had to say goodbye.

 

Meet Your Sacramento Real Estate Agent on FaceTime

 

Video chat communicationRemember the old days, like in the 1980s, when you could buy a gadget and use it for years and years? Manufacturers are smarter and make more money now. Like, they stop making your crystal goblet pattern the day after you buy your wine glasses. An electronic gizmo has a shelf life these days of about 18 to 24 months, maximum. I am constantly replacing stuff — like my iPad. You can’t be an active Sacramento real estate agent without an iPad in your bag of tools. I had a first generation iPad from 3 years ago but was forced to buy a brand new one last weekend because some Apps don’t work on the old iPad. Plus, the new iPad has a camera and video and FaceTime.

I decided to take a webinar yesterday that covered new features of the iPad. It’s an exciting topic that let’s just say wasn’t very exciting for me to watch. But to be fair, I can exhibit the attention span of a squirrel. It’s one of the reasons I don’t watch Reality TV. For one thing, the real world is not often one thrilling adventure after the other; hence, women like me with 5 husbands. For another, Reality TV is scripted, regardless of what they tell you.

You might think that producers just follow people around and film them. Instead, they create concepts and ideas for the show. They change what happened, write impromptu dialogue and film the same scene over and over. That’s not really reality; I know this as I’ve appeared on TV shows, including HouseHunters.

I introduced a great idea that would have been a fairly interesting show for Reality TV some 15 years ago, back when online dating was all the rage for a woman in her 40s. If a guy from the Internet wanted to meet for a date, he had to fit into my lifestyle. Time is precious. I did not want to set aside 2 to 3 hours for a date when I might not have much in common with that person. Besides, who wants to pick spinach from her teeth while muttering awkward goodbyes?

So, I met my Internet dates wherever I went. The home improvement store, drugstore, grocery shopping, getting my oil changed, taking the cat to the vet. It wasn’t exciting or glamorous, that was the REAL reality of life. It was also a very good use of my time: to multi-task. I described what I would be wearing so my date could pick me out among the herd of shoppers searching for weed-wackers at The Home Depot. If we decided, by the time we got to the checkout counter, to see each other again, we could exchange phone numbers. No pressure.

This is kind of the result of blogging for me nowadays. People who are searching for a Sacramento real estate agent tend to do so online. They want to look for an agent who fits their agenda. It’s easy to read a Sacramento real estate agent’s blog and online postings. Potential real estate clients can figure out how much experience an agent has by looking at the agent’s website. If it doesn’t state how long the agent has been in the business, it’s probably not very long. Real estate veterans will readily disclose that fact. Newbies, not so much.

I offer no pressure to my clients. If they decide they no longer want to sell, I will cancel the listing immediately for them. I don’t fight and plead and whine. That’s not my nature. But you’d know that if you went shopping for weed-wackers with me or read my blogs.

If you’re looking for a Sacramento real estate agent, I invite you to explore my Elizabeth Weintraub website and then call me at 916 233 6759. Hey, I have FaceTime on my iPad. We can talk person-to-person without even meeting up! This works great for clients from the Bay area or southern California. How cool is that? Why, if I had FaceTime back in the day . . .

More to a Sunday in Sacramento Than Open Houses

Car-Pile-Up-26th-300x199Weird stuff went on in Sacramento this Sunday, but not weird enough to make this city like Portland or anything. To kick off a pre-open-house Sunday morning, we are heading off to brunch at The Red Rabbit in Midtown on J Street, over by my Lyon office, when we drive by this car pile up (left). At first, I’m wondering: why is this car in front of us at a deadstop on 26th Street? Then, I realize its driver is staring at a car on top of another car. So, I did what any good citizen would do in this day and age, and I hopped out of the car to shoot a photo with my cellphone.

This is terrible, what we do, taking photos of other people’s tragedies. You can’t witness any horrible event without watching people stand there with their stupid cellphones taking pictures. It could be a bloody police shootout on Riverside Boulevard, and people would be on top of the roof shooting cellphone photos. What do they do with those photos? Send them to their uncle in Pocatello? Why would he care? Oh, right, because he’s living in Pocatello and not in this exciting metropolitan city known as Sacramento.

Venus-Fly-Trap.300x225Which takes us to the carnivorous plant show at Shepard Garden and Arts Center in McKinley Park in East Sacramento. This is an annual show by the Sacramento Bromeliad and Carnivorous Plant Societywhich we’ve never attended in the past, but after the car pileup, it called to us as a likely destination. Table upon table of strikingly beautiful and silent plants. There was nobody screaming FEED ME. Even the kids in tow with their parents were quiet.

Two Female Chihuahuas.300x200As I was shooting a picture of this baby Venus Fly Trap (above), my cellphone rang. It was a woman who might be interested in adopting the rescue Chihuahuas (left). Well, she did hold an interest until she came home from a weekend vacation to discover her cat was not happy that she had left. I once had a cat destroy an entire bathroom — twice. Hers just ruined the sofa. However, she needed to pass on the adoption but has a friend who might be interested. Yes, we still have those rescue Chihuahuas in our back yard.

Look at how stupendously adorable they are! The little brown one is crying because she has no home. Nobody wants her. She is incredibly sweet. She does not understand. Her sister, the sad little girl on the right, is so stoic but you can see the struggle in her brave little eyes, because she’s clinging to a shred of hope that a loving home for them is just around the corner. You can call Elizabeth Weintraub at 916.233.6759.

I came back to my home in Land Park hoping that DocuSign had sent me a signed offer for one of my recent listings. This is for a client who told me she no longer wants to deal with the Internet. She was canceling her email service and all Internet services. It’s difficult for me, as a Sacramento real estate agent, to digest this attitude, but I go with the flow. I figured I’d slip in the purchase contract by sending it to DocuSign before this momentous event happened. When I called my client to find out why she had not signed the purchase contract I had uploaded to DocuSign, she informed me that DocuSign asked if she was willing to do business on the Internet. Of course, the answer to that question for her was a resounding NO. Followed by a scream.

Maybe somebody today will come over and adopt the Chihuahuas? A girl can hope.

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