Elizabeth Weintraub

Elizabeth Weintraub

40+ years of experience in real estate, Sacramento real estate broker working at Lyon Real Estate in Midtown Sacramento. Author of The Short Sale Savior. Home Buying Expert at The Balance. Top Producer, ranks in the top 1% of all real estate agents in Sacramento Region. Life Member of Master's Club awarded by Sacramento Association of REALTORS.

For Sale: Grand Colonial in Curtis Park Sacramento Features Pool

Grand Colonial in Curtis Park

How many reasons do you need to buy a Grand Colonial in Curtis Park Sacramento? Besides the excellent location. This Grand Colonial in Curtis Park is located on Curtis Way, one house off the park from East Curtis Drive. What this means is you get a beautiful view of Curtis Park without all of the traffic that travels up and down East Curtis Drive and around the park. Your home is nestled on Curtis Way where it is much quieter.

Then, there is all of the space. This home is over 2,800 square feet, according to the Sacramento County Assessor. It features 4 bedrooms and 3 baths, with one of the bedrooms and baths on the main level. Having a full bed and bath on the main floor is a big preference of many home buyers today. The room sizes are spacious. Look at the dining room (21 x 14) and the separate formal living room (23 x 13).

Grand Colonial in Curtis Park

You will love the hardwood floors. The kitchen features granite counters, marble floor and shaker cabinets with stainless appliances. Of course, there is a separate family room off the kitchen, which also allows access to the back yard pool and spa. A large room behind the laundry room at one time might have been a space for a horse, says the seller.

Grand Colonial in Curtis Park

Upstairs, you will find a sauna in the front bedroom. Our photographer says he has not seen a sauna this extensive in many of the multi-million homes he shoots. Definitely a quality sauna. In addition to the sauna, the front bedroom also enjoys exclusive access to the private second floor balcony, which offers views of the park. The master bedroom is enormous, nearly 21 feet long by 18 feet wide, and a lot of windows. It is situated toward the back of the home for more privacy.

Grand Colonial in Curtis Park

But don’t take our word for the amenities and upgrades in this beautiful Grand Colonial in Curtis Park. Instead come to our open house on Sunday, August 5, 2018, from 1:00 to 4:00 PM, hosted by the amazing Amy McMullan from the Elizabeth Weintraub Team.

2641 Curtis Way, Sacramento, CA 95818, is offered exclusively by Elizabeth Weintraub at Lyon Real Estate at $895K. If you don’t have time to visit our open house, then please enjoy the virtual tour.

Elizabeth Weintraub

The information in this advertisement, including, but not limited to, square footage and/or acreage, has been provided by various sources which may include the Seller, the Multiple Listing Service or other sources. Lyon Real Estate has not and will not investigate or verify the accuracy of this information. Prospective buyers are advised to conduct their own investigation of the Property and this advertised information utilizing appropriate professionals before purchasing this Property.

(No measurements have been verified by agent and agent will not verify.)

The Difference Between Target Real Estate Marketing and Spamming

target real estate marketing and spamming

The basic difference between target real estate marketing and spamming is the relationship of the spammer to the recipient. In other words, generally there is no difference. Because typically the individual orchestrating the marketing efforts does not know her recipients. In real estate, it means usually the targeted individual holds a real estate license; therefore, in the spammer’s mind, a licensed agent is free game to spam. It’s enough already with the junk email, but over the past couple of years, the spamming has extended to text messages.

Now, it’s one thing if I send an email blast to a pre-selected database of my own contacts of say, agents in the Bay Area who work with buyers. Especially when I can offer a tangible benefit, such as assurance we will work with them, as some agents in Sacramento refuse to help Bay Area agents. But I know these agents. So if one of them objected to my email, I could delete them from my database, but they never do.

It’s quite another thing if an individual seeking to increase her business buys a mailing list sold by our MetroList or Sacramento Board of Realtors. Not sure who sells these databases, probably MetroList, but you can buy their membership list. And, then these people start blasting text messages. It’s annoying. It’s like listing agents who send out a cellphone spam blast about a new listing. Do they think we don’t have eyes in our heads and we are incapable of looking at MLS to find this information?

Testing the difference between target real estate marketing and spamming, yesterday a home stager (I’ll call Janey) texted. Complete stranger to me. Asked if I would be interested in having her stage a listing and offered to send me a proposal. This is not a service that listing agents pay for, btw.  I responded like I always do to those who spam: PLEASE STOP. Short. Sweet. Gets the point across; yet polite, because I added that word: please.

This home stager felt the need to text again: I am a human.

Well, Janey, then you should know better than to send unsolicited text messages to strangers. Because we don’t like it. I mean, I am not sitting here wondering, oh my goodness, whom could I get to stage my listings? I don’t know anybody . . . waah.

Janey did not like this. She texted a quote. You can tell it’s a quote because she encased her words between quote marks. Something unrelated to the discussion (like a Trump Tweet). Janey claimed that rejecting her meant I am not a feminist. The crime committed was not her spamming. No, no, it was the victim’s fault for not allowing the spammer to realize her growth potential. She will pray for me, too.

For real. Not making this up.

I hate to tell Janey the hopeful Sacramento home stager that spammers are men, too. Not gender specific behavior. This Sacramento Realtor does not support any of you. None of us like spam. We detest it. Some of us abhor it more than others.

Whether you agree, Janey, your text message is spam. In this situation, there is no difference between target real estate marketing and spamming. It is unwanted and will do far more damage than you may realize; the opposite of what you hope to achieve.

Pray on that.

Elizabeth Weintraub

Should You Arm the Alarm When Home Selling?

arm the alarm when selling

Sellers want to arm the alarm. Always. Especially when they are putting a vacant house on the market. They want security.  What they don’t always consider is the fact that they are not the people coming and going. Sellers might be very comfortable with where their alarm is located and they know how to easily disarm it. But agents do not. In fact, buyer’s agents, regardless of experience and dedication, often panic when presented with a security alarm.

Many agents are nervous enough trying to impress buyers with their showing abilities and neighborhood knowledge. Agents spend time looking for the lockbox, getting it open, trying not to lose the key. Jiggling that fussy door lock, open the door and BEEP BEEP BEEP. That familiar sound. OMG, where is the alarm code? Where is the alarm panel located? Will the alarm go off? Will police come?

I just got an email from my security alarm company for our house in Hawaii, and they are offering an upgrade to their service. Apparently, many customers were complaining that 10 seconds wasn’t enough to leave the house; they preferred 30 seconds. I dunno. You open the door and go out. How hard is that? But I always arm the alarm when I leave the island. Not so much while I am there. When you can hear your neighbor across the way clear her throat, those neighbors will hear an intruder.

But when a home is for sale, if the seller elects to arm the alarm, there is a strong chance an agent will set it off. Not on purpose, mind you. Agents are not as stupid as you might think. OK, not all of them. They just tend to panic at the sight of an alarm.

Once I leapt over a gate keeping the dogs at bay and put my life and limb on the line by climbing into their territory just to search for a security alarm. I, myself, have never set off an alarm. But that doesn’t mean other agents won’t. It can cost $100 or more for a false alarm.

I distance myself from this type of occurrence with my sellers. Of course, I explain this can happen, but I also am not responsible for the ability of other agents to disarm the security system. As long as they are fine with that unintended consequence and will relieve me from liability for false alarms, then, by all means, arm that alarm.

Elizabeth Weintraub

 

The Difference Between Real News or a Con Job

real news or a con job

Do you know the difference between real news or a con job? Are you being solicited as a consumer or are you receiving important information? In our Sacramento Bee on Sunday, my eyes fell on an article about 5 things that make you money when selling a home. None of the things in that article made any sense. Five bullet points and the middle point talked about a new roof, naming a certain roofing company. A new roof won’t make a seller more money. It’s a maintenance item not an improvement. A few more paragraphs down, the roofing company website was noted. This was not an article. The piece was an advertisement.

They are getting so clever and slick with this stuff. OK, says I, instead I will read my new RisMedia magazine. Except half of the articles in that magazine are written by third-party vendors who would LOVE to do business with Realtors. In fact, the entire slant of many so-called informational articles are about why the reader should purchase the author’s service or product. Makes me wonder if the magazine charges the vendors who supply it with content.

It’s bad enough there are news stations in this country where you can’t get the news. You would think it would be news because they call themselves a news station. But it’s not. You know how you can tell whether it is real news or a con job? If it is real news, the reporter will give you the facts without personal commentary. If it is not real news, the reporter will share what the reporter thinks about it. This is not real news because reporters are independent third parties reporting the hard, cold facts. Not opinions.

When they share opinions, they are no longer reporters. They are television personalities with commentary. Like Geraldo.

I have a strong aversion to being sold stuff and having it disguised as real news. I like to tell myself that I know the difference between real news and a con job, but that line is constantly blurring. Makes me wonder if children today will know the difference when they become adults. They don’t read newspapers. Only skim headlines now.

Common nature for many people to have an agenda. Just saying, I’m not gonna go into what you should think about the news, but at least try to get your factual news from a reputable source. If you hear a talking-head on television sharing an opinion, flip the channel until you find a real news station. Can you imagine Walter Cronkite inserting his own thoughts into a news story? That would be ludicrous.

Similarly, if you’re looking for an agent to help you buy a home in Sacramento, do not ask the listing agent to represent you. Hire an exclusive buyer’s agent who will represent only your interests and not that of the seller. Don’t get ripped off. You owe it yourself to hire your own buyer’s agent. It costs the same, and the specialty services offered by a real-life buyer’s agent will blow you away. We have expert buyer’s agents on the Elizabeth Weintraub Team waiting to hear from you. Call 916.233.6759.

Elizabeth Weintraub

 

Story of Buying a Home in Roseville After an Open House

buying a home in roseville

If you’re interested in buying a home in Roseville, you’ve come to the right place. In fact, a charming first-time home buyer recently called about buying a home in Roseville. He moved to Sacramento exactly one week ago and already found his dream home. At least he thinks it might be. He seems to like the amenities, layout and location. His question to me was should he buy it? Is it too soon? Do people actually find the home they want to buy by stumbling into an open house?

Truth is yes, they do. All the time. Not overly commonplace but it does happen. I have lost count of how many listings I had to take because a seller happened to be on her way back from some weekend getaway and stopped by an open house. Then boom! The heart strings got plucked and, to her amazement, the buyer made a fast decision to buy a house. Next thing I know she can’t contain the excitement and calls. We need to list our house immediately because we just bought a house.

OK, says I to this first time home buyer, if you are interested in buying a home in Roseville in this particular subdivision, please know that many might promote solar power panels. I delivered my sermon on how not every solar-powered home is a home a buyer may want. As the solar-power companies have pretty much found a way to strip almost every financial benefit away from buyers. But I digress. Thing is he found a home he would like to buy.

The listing agent at the open house shared all sorts of private tidbits that, well, if it were my listing, I would not. My lips? Always zipped. I protect my fiduciary relationships with my sellers. It is the law. But this listing agent shared personal information. She disclosed the sellers’ pending divorce proceedings and insisted and they are very motivated. Seems she sold the house a couple years ago to the sellers. I explained that not every buyer’s agent can turn around to wear the hat of a listing agent. Don’t be too hard on that agent.

To me, listings are a specialty and many agents do not treat that function of real estate as such. Totally different approaches to seller representation.

This particular home has features the buyer is attracted to and it meets his needs. So, should he be buying a home in Roseville like this, or should he look at more homes? Not sure he realizes how lucky he is. Seems like kismet to me. Probably for his own peace of mind we should show him a couple more homes, but I bet he’s found the one.

Elizabeth Weintraub

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