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JaCi Wallace
What Happens If You Do Not Hire a Sacramento Realtor with Experience
Ever wonder what happens if you do not hire a Sacramento Realtor with experience? Well, here is a good example. While reviewing multiple offers on my East Sacramento listing last evening, It got me thinking about some of the sour grapes responses from buyer’s agents who had made offers. One of the agents called a bit upset. Muttering that he had called and texted about his offer, submitted the day before, and had not yet had a seller response. I explained that the seller had no obligation to respond to his offer. Additionally, that the MLS disclosed the seller is out of state so instructions were to give plenty of response time. His offer was a low offer price compared to the pile of top offers we had.
There is a definite benefit if you hire a Sacramento Realtor with experience, especially a team like Weintraub & Wallace, with 80 years of combined experience. Our exclusive Weintraub & Wallace buyer’s agents write offers to win by using a carefully designed strategy. I informed this agent that the MLS agent confidential remarks disclosed that there were multiple offers, and we were multiple-countering the top offers, so in fact, he had previous access to the information. Not a word more was uttered about his offer. He said a swift goodbye and hung up. Some agents will blow up your phone, rather than read. It is sad but true!
When should you hire a Sacramento Realtor with experience? Every step of the way! This agent said if had he known there were so many offers, he would have written a better offer. Well, that’s not an effective strategy, I blurted out, If your buyers wrote their highest and best offer, you could have been in the top offers. This agent acted like I should help him to win the offer process. I guess it slipped his mind that I work for the Seller exclusively.
It is not ethical to give a buyer’s agent an advantage over another agent. We treat everyone equally as it is written in our National Association of Realtors “Standards of Practice.” When you’re selling East Sacramento real estate, you must understand that it is a very popular place to live. There are several ways a Sacramento real estate agent could win in the offer process
One way to compete and win is to remove the appraisal contingency. This means that if the bank providing the buyer’s loan, doesn’t appraise the property for as much as the offer price, a buyer has to pay the difference between the loan amount and the listing price. An example: if your offer is $ 565,000 and it only appraises for $ 550,000, a buyer would have to pay the $15,000 difference, in addition to their down payment. By the way, the agent who was sour grapes, I also left him a message reminding him he could amend his offer. Another agent did just that amended her offer and now she is one of the top offers.
Just because an agent does not receive a multiple seller counter offer, an agent can always send over a higher offer as it is never over, until an East Sacramento listing is pending. An agent is duty bound to present all offers to the Seller during the listing period. If you want to win the offer process hire the Weintraub & Wallace team because it always pays to hire a Sacramento Realtor with experience.
— JaCi M. Wallace
Hitting the Royal Flush on an East Sacramento Listing
Weintraub & Wallace took a new East Sacramento listing last week in a very popular area of East Sacramento. We worked tirelessly preparing our pre-launch efforts. Friday evening, it went live in MLS with the first open house scheduled this last Sunday. There were about 70 people through the open house!
There were plenty of buyers through with solid interest looking to make one of many multiple offers on a new East Sacramento listing. Additionally, we had about 20 + agent showing appointments over the last 3 days. Buyers had seen it online, advertised on our Facebook Boost or any one of the other search engines such as Elizabethweintraub.com, Zillow, Trulia, Redfin, Metrolist, REMAX.com and many others.
It was no surprise we had so many offers as this was marketing by design, starting with a Coming Soon sign, and so many other executed action steps. When there are multiple offers on a new listing, buyer’s agents have to sort of play poker as they don’t know what the competition has offered in their offer. Sometimes they have the winning hand, sometimes they don’t. You have to think that the offers are over the list price, especially when you have so many offers, so much traffic, and so many agent appointments to show it. The interest was tremendous!
Our exclusive top producer buyer’s agents on the Weintraub & Wallace team, submit offers with proof of funds, lender letters attached, client letters that express a personal connection of appreciation for the home, from the buyer to the seller. Also, the offers are written completely no missing information or signatures with all appropriate boxes checked.
There were very few complete offer combinations like this, I’m sorry to say. With multiple offers on a new East Sacramento listing, every detail should be attached and completed to present the highest and best offer and agents have an opportunity to show a high level of competence. If the offer is poorly written with missing information how are the next 30 days of the escrow going to go?
The good news, we have many offers to choose from and the seller will review them this evening. I can prepare a counter offer to respond to the top offers to ensure we have the highest and best possible offer for our seller.
We are listing specialists with over 80 years of combined experience and we have top producing exclusive buyer’s agents to represent buyers. The beauty of this approach is each client has their own agent representing their client’s individual interests. If you would like to sell your home with listing agents that work tirelessly to receive multiple offers on a new listing, then please call the Weintraub & Wallace team today.
— JaCi Wallace
Using a Translation App to Sell Sacramento Real Estate
It dawned on me today I have three buyers with whom I’m using a translation app. These buyers’ primary languages are Hmong, Chinese and East Indian. I was showing homes in Elk Grove this last weekend where I met one of these buyers for the first time in person.
You probably won’t believe I had interviewed these buyers online using a translation app. First I explained to them how agents work; I didn’t speak any differently than I usually do as it was all translated using the app. They were asking if I was the listing agent. I explained that they’d be so much better off using a buyer’s agent instead of the listing agent. They said great, they wanted to meet me.
Another agent with me was so surprised at my using a translation app to sell real estate in Elk Grove. The pre-qualified buyers had a lender letter. So they knew how much money they had down, and what they were looking for!
All the work thus far was completed by my using a translation app. I asked these folks if they would rather have an agent that spoke their primary language as I could transfer them? They said no they’d rather hire me and they prefer to work with me.
These particular buyers didn’t have the app so I sent them a link and they installed it on their phone. This let me be very direct with them and to explain how I work. There is such an opportunity, especially in the diverse community of Elk Grove, to work with clients who speak different languages. It’s an untapped market for a Top Producer in Sacramento like me who only speaks English and a little bit of Spanish.
My mother is 100% Spanish, her parents immigrated here to this country. At that time when I was growing up it was not popular to be bilingual so my mother didn’t teach us Spanish when we were small and in school. Now of course, I practice my Spanish with her on a small scale. One of my bucket list items is to learn to speak Spanish fluently so I could help Spanish speaking clients. Although with this app it isn’t necessary to speak several other languages but still might be fun though.
All three of these clients expressed an interest in working with me exclusively. My clients from Iran invited me into their home and made wonderful green tea and pistachios and dates. They were most kind and so welcoming and they introduced me to their children.
Getting to know people from different cultures, for me, is rewarding and interesting. It doesn’t appear that speaking someone’s language is necessary; isn’t that incredible? Perhaps more agents should think a little more outside of the box?
In my 23 years of selling real estate in Sacramento, I didn’t know the day would come where I would be using a translation app to sell real estate! I must say I love it, as I love diversity and I love technology. These tools allow us to do great work for others and to be able to explain things in their own language, in writing on the app.
By not being afraid to try something new, I have opened up a source of business where I can help so many people to have professional representation. In 2019, this is a practice that will separate me from other top producers in Sacramento. They may be afraid to sell houses by using a translation app to sell real estate in Sacramento.
For more information call JaCi Wallace at Weintraub & Wallace 916-233-6759 at RE/MAX Gold.
