How Networking Sells Homes Outside of MLS

How networking sells homes outside of MLS. This is an article written by Elizabeth for another website. It is an important topic. There are many marketing actions that sell homes besides just putting a listing into mls. Enjoy as it is a good read.

— JaCi Wallace

When I analyze my last year’s sales — in particular my listings — in about 80% of the cases, I can say the homes were pursued because I networked with the selling agent. I talk about my listings to every agent I meet. After showings, I call the agents to find out what their buyers thought, and I give them suggestions, overcome negatives and encourage them to write an offer.

Agents like to work other agents who are polite, professional and fun to work with. I believe in selling benefits over merely pointing out features. Agents who are excited about a home for their clients pass on that excitement to their clients. Networking is what makes this business work. No agent is an island working all alone. Real estate is truly a people business, and agents who like each other will do favors, push that envelope a bit harder and make deals happen.

I’d venture to guess that more than half of the sales in my office are sold within the company, if not within the office. That’s because we pitch homes at our office meeting and support each other. But I also believe in supporting my competition, especially those who work in the neighborhoods where I specialize.

If my listing isn’t a fit for a competitor’s client, I might suggest that agent take her buyer to see another listing that she might not have thought about. There is nothing wrong with asking an agent to talk about her buyers and their needs to figure out if a listing might fit those buyers. Even if it’s not my listing.

Read more about how Networking Sells Homes. If you want to sell or buy real estate call Weintraub & Wallace Realtors with Remax Gold. We can be reached at 916-233-6759.

Elizabeth Weintraub