Why Do People Go Into Real Estate?

why people go into real estate

Yesterday I received a call from a guy who said he would like to talk to me about why people go into real estate. Did I have a few minutes to spare? Just some random guy seeking out a random agent, he said. For starters, I should say that happens because of my extensive exposure online, especially due to all of the articles I published over the last 12 years about homebuying on what is now The Balance. My voice somehow encourages a lot of people to contact me.

Unfortunately, there is no money in it to talk to some of these people. Every so often they want to buy or sell a house in Sacramento, but there are also telemarketers who want to sell me something. Lottsa luck there, I say; and there are people who genuinely do not know who else to contact. Or, maybe I am self delusional. I could be wrong. But I do try to help, regardless. They could be people who regularly contact strangers online to try to squeeze information from professionals for free. It’s better to think the best about people, because by thinking the worst, the worst has a better chance of becoming reality.

I feel an obligation to give back all the great pieces of knowledge I have acquired over the years. Self reflection helps. Engaging in open lines of communication; heck, just talking about it brings up ideas to analyze. But back to why people go into real estate.

This is not a new concept, but I truly believe many people go into real estate because they don’t fit well in any other occupation. Real estate is a business comprised of misfits. Losers, if you may. People with nothing else going on in their lives. Maybe they were fired. Maybe they quit job after job. Downsized. Dropped out of college. Or, simply aimless. Maybe they are like me and do not respond well to positions of authority. I resist every time.

Truth is to be wildly successful at real estate involves tremendous sacrifice. Many sacrifices. Intense focus. And running the business has got to come first. What? I know a lot of you are probably thinking, you know maybe that’s your take but that’s not my take. My family is always first. I say either you are deluding yourself or you won’t make it in real estate or both. It takes constant drive and self motivation, which makes it impractical to try to achieve balance.

If you want to make it into the big time in real estate, stop believing the myth you can have balance in your life.

Some people consider themselves wildly successful if they can sell one house a month. To me, that is the bare requirement to exist in this profession, and 90% of agents in Sacramento sell 12 or fewer homes a year. That is perfectly respectable for an agent, but it is not what I call wildly successful. Let me add there is nothing wrong about not wanting more that real estate has to offer. But the guy who called me wanted to know about extreme success.

My definition to become wildly successful in real estate involves production and sales volume. Most superstars on the lower end earn annually at least a quarter of a million, but I would imagine the average is closer to half a million. Agents who work in higher end markets easily make a million+.

People go into real estate to make money. To make a living for themselves. But it is hard work, long hours and involves a lot of rejection when you begin. If you have a pipeline for business, contacts that routinely feed you clients, you’re way ahead of most other agents. Some of us don’t rely on our “sphere of influence” i.e. people we know. We build our clientele from taking buyer calls, doing Floor, hitting the pavement to knock on doors and beg for work like some homeless person asking for a bowl of soup, holding countless open houses in the rain. We are too busy for lunch. You get the idea.

Fact is most agents do not make a lot of money. Only a few people who go into real estate will become millionaires. Along the way, you’ve got to develop a passion for the work, the people and focus on positive outcomes.

The secret to success is to always put your client’s needs above your own. Easy to say, hard to execute.

Further, to consistently produce a large volume of sales, one must also ensure the quality remains, the personal touch, the fact that clients feel they are my only client. It is a myth that agents who do volume cannot provide quality service, and agents who rattle that cage of nonsense are sucking on sour grapes.

People who go into real estate will tell you they want to help other people. If that were totally true, they’d volunteer at Loaves and Fishes or come up with some other brilliant idea to save the world. Of course, we will feel very rewarded by helping a seller or buyer, but it is extremely challenging to manage how others react to you. I often say I do not sell real estate, I manage people and their expectations.

Over the past 40+ years in real estate, I have created amazing transactions out of thin air, saved many folks from their own destruction and blazed an incredible trail in real estate. If I had to do it all over, I would. I am turning 67 this year, and still going strong in Sacramento real estate.

Elizabeth Weintraub

How to Double End a Listing Without Listing the House

The process I am about to describe to you, how to double end a listing without listing the house, is not something your broker’s legal team will want you to read about. I am not promoting this particular system as much as sharing stories that happened to me 40 years ago when I first started selling real estate. Many of our activities back in the 1970s would have lawyers today running for the closest bottle of scotch.

Yup, today this would involve practicing risk management on overload. Legal liability up the wazoo. Yet, I’m gonna tell you anyway, because that’s just the kind of person I am. A troublemaker. With a capital T that rhymes with B and stands for bad influence.

You might not think of me as a bad influencer because I generally try to do good things, but let me say, soon as my junior year in high school ended, my probation officer (didn’t every kid have a probation officer back in the ’60s?) insisted I leave my group home in Wayzata and find other living arrangements. Because I was . . . you guessed it . . . a bad influence. I encouraged other kids to take control of their lives and question authority, and that was bad.

Back to this situation. So, the way an agent could double end a listing without listing the house is to first find sellers who want to sell but do not have an agent. Sometimes these sellers are called FSBOs, which stands for For Sale By Owner, pronounced FizzBo, or they could be a referral or some guy who walked into an open house and mentioned wanting to sell. I called them from the newspaper classifieds. You could find them today on Zillow. These are people without representation.

In the 1970s, when I obtained my real estate broker’s license and began selling, double ending a listing seemed like a good way to go. Today, not so much. Today I would say double ending a listing is asking for trouble and I do not work with buyers anymore. I represent sellers. But back then I didn’t know any better. Dual agency was also more common than it is now.

The reason this worked so well, to double end a listing without listing the house, was because some sellers were very resistant to listing. But they were not resistant to selling. Much like today, actually. I sat down at many a dining room table to tell sellers I was not there to list their house; I was there to buy it and assign the sale to one of my investors.

Unsecured promissory notes were used as a down payment, again, rife with legal problems today. I paid the sellers their asking price, too. Because I discovered we could make money at list price. We did not need to buy low and sell high. That is a fallacy. Even created my own purchase agreements in 3-part NCR so they appeared official. I knew enough from my years in escrow to know when to remove prorations from the sale agreement. Sort of the big print giveth and the little print taketh away.

The agreement I signed with the sellers was in my name or assignee. I often wrote the contracts to close in 7 days. This was very appealing to a seller. Full price and fast closing. Most of all, I performed. I transferred all my purchase contracts to investors. Which meant when I called them to say I found an investment property for them, it meant it was already in escrow.

There was no showing of homes. I showed one home. The home I just bought for them. If they didn’t want it, another investor would take it, but they almost always accepted the assignment without questioning. I was the professional, and they were just the guys with a bit of cash. There was a certain amount of respect for what I could do.

Not like today. Today many buyers think they know everything. After all, they watch HGTV.

What about a mortgage? There were no new mortgages. Interest rates were too high. Rates were 18% at one point. I bought the property subject to the existing financing. Often, the down payment was between 7% and 10%. If it was 10%, the seller would get the 3% difference, because 1% went to closing costs and 6% to commission. Just because I wasn’t listing the property did not mean I did not write a commission into the purchase contract.

Today, the commission, though, is not part of the contract.

I created my own form to transfer my interest in the purchase contract to the investor. It’s a wonder I wasn’t ever sued for practicing law without a license. No investors qualified to buy the home. No credit reports. No disclosures, no preapproval letters, no proof of funds.

In addition to taking title subject to the existing mortgage, sellers would receive, for example, a second trust deed for the balance of their interest. They didn’t want the trust deed, most wanted cash.

I had another group of investors who purchased trust deeds at a discount. On a straight note (with simple or compound interest accruing, no payments), the balloon payment was typically 3 to 5 years. I sold those at a 30% discount to the seller, pocketed half and gave a 15% discount to the investor. The investor got a great yield and everybody was happy.

If this hurts your head, well, it is fairly creative, and remember, this was from a time when an agent could do many things an agent cannot do today. If you could come up a plan, it was most likely executable as long as you weren’t breaking any laws, and we did not have laws like we do today.

The sellers knew what were doing. They knew the paper was created and sold in a second transaction, and there could be liability with the subject-to due to alienation clauses, which could result in an acceleration clause. Sellers did not mind that I was paid to sell their trust deed and I received a standard real estate commission for double ending the sale.

Because, like I said earlier, they did not want to list their house.

But I look at that type of transaction today, which seemed so normal and ordinary during the creative financing years, and I can’t hardly believe it myself. Kids, don’t try this without legal advice. Some things from the past belong in the past.

Today, everything I do is to protect my seller’s interests. And I’m a lot wiser.

Elizabeth Weintraub

Be Sure to Catch These Open Houses in 95818 Today

Some sellers do not want to do open houses in 95818 when the weather is bad or traffic is slow. However, that’s precisely when one should hold open houses in 95818. Any lazy agent can hold an open house when the weather is beautiful and there are tons of buyers milling about. But the sales are done by continual marketing and never coming up with a reason not to hold a home open. You never know where your buyer might come from.

We have two open houses in 95818 this Sunday. Hours are 2:00 PM to 4:00 PM. One home is located in Southside Park, just north of Upper Land Park. People do not seem to realize that the ZIP code of 95818 runs down to S Street in Midtown. They tend to think only about Land Park and Curtis Park, two tree-canopied neighborhoods close to downtown and Midtown.

lock-and-go lifestyle by downtown Sacramento

Our first open house has more of an urban vibe. It’s perfect for that lock-and-go lifestyle that busy professionals tend to gravitate toward. The address is 2214 Davini Lane, Sacramento, CA 95818. It is on 5th Street, a newer development, built in 2007, between W & V Streets, and is a row off the main drag for privacy.

This is a 2 bedroom, 3 bath with an area for an office, a tri-level. Beautiful open floor plan, granite counters, cherry cabinets, stainless appliances. You will find two master suites on the top floor, just in case you are considering sharing a home with a roommate. Perfect for entertaining, too. Garage has an electric charger for your car. Offered by Elizabeth Weintraub and Lyon Real Estate at $489K.

Grand Colonial in Curtis Park

Our second open house is a vintage home with plenty of history. It is located in Curtis Park on one of the best streets overlooking the park at 2641 Curtis Way, Sacramento, CA 95818. If this was April instead of January, we would have multiple offers on this house, no doubt. Built in 1922, it boasts more than 2,800 square feet, according to the Sacramento County Assessor.

Gorgeous hardwood floors mostly throughout. If you want space, this house features extremely large rooms. There are two master suites, each up and down. The second floor master is an addition, and it’s a doozie, so LARGE. Walk-in closets, a sitting area, and a beautiful master suite bath. The wallpaper is red, showcasing Parisian circus monkeys wearing hats (quite vintage and beautiful). But if it’s not to your taste, you can change it.

This home has a large trek deck, with a pool and spa in the back yard. If you love Curtis Park, this home will speak to you. The best part is this home is offered by Elizabeth Weintraub and Lyon Real Estate at the unheard of price of $799K. This is less than what the seller paid 12 years back.

For more information on homes in Land Park or Curtis Park, or anywhere in the greater Sacramento region, call your top producer Elizabeth Weintraub at 916.233.6759. There is hardly a street in the area I don’t know.

Elizabeth Weintraub

Have You Checked Out the New Macbook Air?

macbook air

Never thought this Sacramento Realtor would be purchasing a new MacBook Air, but stranger things have happened. I bought my MacBook Pro 3 years ago and figured it would last a while. Problem is while I have 16 GB to handle all the specific software I use to sell real estate in Sacramento, the hard drive on that MacBook Pro is only 256 GB.

Back in the day, way before MacBook Air, a hard drive with that configuration would be plenty. In fact, I come from the days of 40 pound portable computers with 20 GB hard drives. Not anymore. Especially not with Dropbox and iCloud, which I’ve successfully divvied up between my Mac Mini desktop and my laptop. But now I am down to less than 10% of storage on my laptop, and that is a bad thing, which will only worsen. No external hard drive would solve that dilemma.

The amazing thing about my MacBook Pro versus the MacBook Air is the MacBook Air can run for 12 to 13 hours on its battery. My MacBook Pro lasts 3 hours, if I am really lucky. The resolution is far superior, and it weighs only 2.75 pounds. Since my MacBook Pro was a clean install and not a migration, I can easily migrate data to my MacBook Pro.

Not to mention, I can get a 1.5 TB drive, which is what I ordered. But the really super duper amazing thing is Apple.com is giving me an $1,100 credit for my MacBook Pro. Which means my husband doesn’t have to haul it off to recycling. And I get a $2,500 machine for about $1,400.

I would have never before considered a MacBook Air for my use in my Sacramento real estate business. But Apple makes this product irresistible.

Elizabeth Weintraub

How to Bake Coconut Pretzels in a Microwave Convection

coconut pretzels

Now that we have a new appliance, I figured it was time to figure out how to bake coconut pretzels in a microwave convection oven. It is especially a delight to use the convection setting in Hawaii so we don’t have to turn on the oven and heat up the house. Further, although we have a convection oven at our house in Sacramento, I’ve never used it. Why? Because the oven works just fine. No need to learn how to use convection.

Well, that, and I don’t cook in Sacramento so I would never use the oven anyway.

I started out to make bread in the microwave convection, which worked like a charm. So I graduated to bake coconut pretzels because the photos in the 2005 GE Convection Microwave cookbook I just bought, the only one available, made the pretzels look so danged yummy. I’m afraid my photo isn’t as beautifully conforming as the cookbook, but they taste delicious. I also used shaved coconut instead of shredded coconut.

My husband had to help me with the recipe because not everybody can write. For example, the recipe called for rolling out a 16-inch square and then folding it in 3 pieces. Pieces! What did that mean? Well, they meant fold it into thirds. Not 3 pieces. Words have meanings, people.

My poor husband first sent photographs of folding a napkin in thirds, and the position of the rolling pin to explain the intended process. But some South Pacific server hung up the transmission so he had to call and show me with FaceTime.

Here are the ingredients:

  • 3 cups flour
  • 1/2 cup butter sliced
  • 1 cup whipping cream
  • 1/4 cup of water
  • 1/4 cup granulated white sugar
  • 1 envelope dry yeast
  • 1/2 teaspoon of salt
  • 3 egg yolks

Toppings:

  • 1 egg white slightly beaten
  • 1 cup coconut
  • 1/2 cup brown sugar

Put flour in large bowl. Cut in butter with pastry knife. Cover and refrigerate.

Pour cream, water, sugar and salt into a pan and heat to 120 to 130 F. Stir in yeast until dissolved.

Remove bowl with flour and butter from the frig. Add the warm cream mixture and 3 beaten egg yolks. Mix until just moist. Don’t over mix. Cover and refrigerate overnight.

When ready to bake, roll out the dough on a lightly floured surface into a 16-inch square. Fold in thirds.

Roll dough into a 10 x 20 inch rectangle, beginning on the short side.

Use a pizza cutter and cut 1/2-inch strips. Form each strip into a pretzel. Here is a video of how to form a pretzel shape. Hey, you might THINK you know how to make a pretzel but you probably don’t. Full disclosure: I had to watch it several times, hitting pause and sliding the lever back until it sunk into my brain. It is very hard for me to work with 3-dimensional items.

My brain works just perfectly when I need creative answers to complex problems. I can logically piece together results versus possible outcomes. Put me in an emergency situation, and I am calm, level-headed. But some things that seem simple to other people can be a challenge to me.

Once, I built an indoor fireplace and covered it in bricks. Figuring out how to do the top, bottom and sides so the grout lines matched was very difficult. Like installing a dropped ceiling is also hard when you are forced to think upside down and backwards. But I like to challenge myself. Hence the coconut pretzels.

Now, soon as the pretzels are arranged on a baking sheet, brush with beaten egg white. Combine coconut and brown sugar and and sprinkle on each pretzel. Preheat convection setting on the microwave to 400 degrees. Bake 16 minutes.

I should mention that you are supposed to toast the coconut but since I used shaved coconut, I did not toast it. It toasted itself in the oven. Also, be sure to use the right side of the hotpad when removing the cookie sheet.

My neighbors said I should have baked a double batch. They really loved them. I ate one but I do need to get these little fat bombs out of my house because I cannot be trusted around sweet baked goods. Guess I will take the coconut pretzels to Kona Haven Coffee tomorrow and hand them out.

Elizabeth Weintraub

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