Sellers Who Don’t Need One of the Best Sacramento Realtors

If you’re looking for the one of the best Sacramento Realtors, odds are you can find a few by doing an online search. But just because the agent helps with staging or pricing and you list the home yourself or with a friend, does not mean you’ve got the services of one of the best Sacramento Realtors. You only got part of the story and not the entire package.

A former client relayed to me this morning that she did not realize some real estate agents will work for dirt cheap, and that the job to sell a home is so incredibly easy that she doesn’t really need to hire the best Sacramento Realtor. Although, she did add that when she’s ready to sell her more expensive home in East Sacramento, she will definitely hire me. Because she wants the best.

But for right now, to sell her rental property at the Parkway in Folsom, any old discount agent will do. She doesn’t need the best, she said, after promising last month to list with me. Especially after this more experienced and full-service Sacramento Realtor has already met with her at the rental in Folsom, completed an inspection and provided her with a list of fixes and repairs to undertake. In addition to giving her a list of vendors to purchase materials from, advising on color and choice of materials, providing contractors to complete the work and finding other ways to save her money.

This is on top of responding to every email from the seller within minutes, even while on vacation in Oregon. Advising on the perfect sales price and sales strategy.

So, yes, I guess I can see that after a seller has her home all fixed up, knows how much to price it at that she might feel it is a slam dunk. Especially since she didn’t pay the full-service Realtor a dime for all of this. However, all of that upfront work is part of the fee a full-service agent earns.

This is like jumping into my car at a stoplight, grabbing my bag and running off. I’m supposed to be OK with the theft, including the lack of respect. But I’m not and, when the time comes, I will not choose to represent her to sell a home in East Sacramento.

The other portions of my full-service fee, which I work hard to earn and the seller will most likely come to understand down the road are the following:

* Positioning the home to go on the market on a day that will make it the most attractive as possible
* Personal and immediate attention to my client
* Anticipating problems in advance and preventing difficulties
* Shooting high quality professional photography designed to drive up the price
* Hosting unique open houses through extravaganza blitz marketing
* Capitalizing on my 24 years of online internet experience — unparalleled by most other Realtors
* Utilizing my 40+ years of real estate experience to negotiate the purchase offer to ensure the highest price among possible multiple buyers, which I strategically manipulate to occur.
* Once in escrow, I negotiate the list of repairs the buyer often returns with after a home inspection to keep those costs to a minimum, if at all
* Meeting contingencies of the contract with precision
* Staying on top of the buyer’s financing to make sure there are no loopholes that will hold up closing or more likely cause the transaction to blow up

That’s a bare bones bullet-point list of things I do to make sellers more money above and beyond any difference in fee they might pay a discount agent. When escrows close, sellers always say I more than earned my fee, and they are very ecstatic with the extra money they received — which a discount agent could never provide. They understand this. All of my sellers pay for full service. Happily. Especially the million-dollar home sellers.

In other words, a seller tends to lose money with a discount agent, even if she wrongly believes her home is a slam dunk to sell. There are no slam dunks in Sacramento real estate. Saving a few pennies on the commission means eating it on the big picture. But then that kind of seller doesn’t really care if she has not hired one of the best Sacramento Realtors.