Should Agents Send Listings to Other MLS Agents?

Most Sacramento agents do not appreciate it when agents send listings.

Maybe some agents are living under a rock and do not have access to MLS? I don’t understand why some agents continually bombard me by sending spammy email flyers. Half the time there is no unsubscribe option. Isn’t that breaking some law? They think nothing of sending a listing to other agents.

Consumers, end users, need to see your flyers, not other agents.

Even if some agents are sleeping in their cars, they can still park in front of Starbucks to get free Wi-Fi. They can go to MLS. See, the thing is if I’m looking for a home like the one you have listed, Mr. Spammy Email Agent, I will find it by myself. I don’t need the email in my inbox. If I am not looking for a home like the one you have listed, I don’t need to know about it. If I don’t work in that area, I don’t care about it.

If you were to ask me about the homes in Land Park or East Sacramento and what’s on the market right now, I could tell you in a heartbeat. Because I study the market of homes in Land Park. Even if I’m not working with a particular type of buyer at the moment, I still list a lot of homes in Land Park and need to stay on top of the market. Besides, it’s where I live. Not surprisingly, I routinely receive phone calls from sellers who are represented by other agents or about to list with another agent who want to confirm with me that they are pricing their home correctly. Which means I probably know about new listings before they even come on the market.

So, please don’t spam me with your email flyers. I know the marketing company that sold you the program promised you that other agents are eager to receive your junk mail, but that’s just plain silly. Wise up. Think twice before you send your listing to other agents. Otherwise, an agent might spot your name and associate that name with a word: annoyance.

While Elizabeth is in Cuba, we revisit former blogs published elsewhere.