best sacramento realtor
Your Internet Expert for Sacramento Real Estate is Elizabeth Weintraub
Way before the widespread popularity of the Internet, when the first personal computers were released into the business place at my then southern California real estate office in the 1980s, only office staff worked on computers. Computers were viewed as modern typewriters: solely for secretaries and receptionists to use. Real estate agents and company owners did not typically touch a computer. The only reason I bought a computer in 1988 was because I had created a side business called Pet Crisis Hotline, Inc. and needed to learn DOS (my Bible) and then Xtree.
I have always worked more than one job, it seems. Even now, while I routinely sell more homes than most real estate agents in Sacramento — even those who may advertise themselves as the #1 Sacramento Realtor when their production units do not come close to my whopping numbers of sales in units — I also work for About.com writing articles for the web about home buying and selling. Can’t help myself. I have more energy, passion and drive than most. So, learning how to use a computer decades ago, both PC and Mac-based, was an early-on natural progression of business for this agent.
By extension, in 1991, I connected via a 900-baud modem to the online world, well, a bulletin board, and that was my humble beginnings to becoming an internet expert. I realize this experience has given me a definite advantage in Sacramento real estate and my personal rankings online. But it in no way makes me a search engine optimization specialist. I know what I know, and I don’t know what I don’t know. I don’t use tricks or magic to leverage my online exposure.
Being an internet expert changed my life. I met my husband online in 1996. He lived in Cincinnati, was working as a summer reporter for USA Today in Virginia, and we met via AOL. Three years later we married at a Chinese restaurant over dim sum. Today, there are millions of community forums and online networks where you can meet people. Further, I read an indepth and lengthy report yesterday on 2015 Internet Trends, released by KPCB. You can click on that link and download the PDF. Regarding marriage among millennials, for example, the report states about 26% of those in the 18- to 32-age group are married versus 65% in the same age group in 1960. Astounding for others, undoubtedly, is the number of people online in 1995 was a piddly 9% versus 84% in 2013.
That makes me a pioneer. Different from many other Sacramento Realtors.
I am comfortable online; I have been online for almost 25 years. As an internet expert, I specialize in online marketing of my listings. You can’t turn around with your mobile and not find my website nor my listings. I plaster my homes for sale in Sacramento everywhere online, and I promote, boost and build public awareness of my brand and my listings. To be successful today in Sacramento real estate, an agent needs this type of speciality, and an older agent should not ignore it just because it’s foreign or hard to understand. Blogging helps my business, too, which in turn benefits my sellers.
I established my mobile connection to the web a few years ago, way before Google implemented the change to give weight to websites that are mobile friendly. That’s why when buyers search for homes in Sacramento, they come to my website. Because my website showcases every MLS home for sale in 4 counties throughout the Sacramento Valley. Another interesting tidbit I leave you with today, guess which country carries the highest percentage of internet traffic on a mobile device? The number one country for mobile internet usage is Nigeria, followed by India.
If you’re looking for an internet expert Sacramento Realtor, and you should be, please call Elizabeth Weintraub at 916.233.6759. I answer my cell.
Thoughts About Starting the Day in Sacramento Real Estate
There is only one email this Sacramento Realtor likes waking up to in the morning that can be better than a seller saying they want me to list their home and that’s an email containing a purchase offer from a qualified and excited home buyer. Other people, they get up and survey the gardens, observe birds in the water fountain, pet their critters, hug a spouse or partner, but I make a beeline for my computer because it’s time to write a blog.
Before I can get to the writing part, I need to clear out my emails and respond to all those who stockpiled over the night. See, a long time ago my wise husband suggested I turn off my computer and phone at 7 PM so we could enjoy a couple of Sacramento real estate-free hours together. It doesn’t mean that a thought about a transaction might not hit my brain in the middle of The Good Wife so he may need to pause the show while I share my new idea. He’s good natured about it, though. And yes, we have no disagreements over the remote.
I mull over work-related stuff all day. Especially when I’m driving as straight shots up the freeway provide me with a bit of space to contemplate. I don’t know how other real estate agents run their businesses, but mine is pretty much integrated into personal my life and intertwined. The systems I use allow some automation of processes but they all still require a personal touch. There is no way to get away from that attention to detail that is crucial in every sale, nor would I want to give that up because that’s part of what separates me from the competition and makes me successful.
There are mornings, like this one, when I can’t write my blog right away because I need to attend to my emails. They eat up a lot of time if they are important. I’m excited to be listing a home in Natomas today, another majestic beauty in Anatolia tomorrow, a pool home in Del Paso Manor probably on Friday, and quite possibly putting a different home in Natomas into escrow this afternoon. This is because I focus basically on two things: Preparing the listing correctly, which includes all of my marketing strategies, and then selling it.
No two transactions are ever the same. Selling real estate in Sacramento as a top producer is not for everybody due to the dedication it requires, but it’s worked out well for me over the years.
Depending on Your Sacramento Realtor to Perform Can Be a Good Thing
I realize there are a lot of people who prefer to feel in control of their lives and often spot this control issue manifested in the people who engage in buying or selling a home in Sacramento. That’s because the real estate business is becoming more complicated with each passing day, and even though you might realize deep down in your soul that you’re better off depending on a professional, a Sacramento Realtor, to handle the situation for you, you might resent it a little bit if it’s an area in which you possess little knowledge.
Just because you bought a home once or sold a few homes doesn’t mean you know jack squat, to put it bluntly, about the real estate market today. It evolves and grows and the temperature of the market can change course as fast as a Kardashian can bleach her hair. The one thing that tends to remain constant is the people involved in it.
I’ve been thinking about this phenomena, and wondering how the children of the millennials will survive in the world to come. They will lead completely dependent lives, very different than mine, dependent on technology to always work with no idea whatsoever of how to create or manage it. They might not even drive their own cars. They will be totally lost if an asteroid hits the earth and wipes out half of the planet or the super volcano in Yellowstone explodes, stuff you don’t believe will ever happen but very well could, or any of the other climate change atrocities that await. Millennials are no Tank Girl.
Knowing how stuff works or at least having an inkling about it is very helpful and reassuring. I’m proud of the fact that I can operate my big screen TV today, which is more than some old goats can do. This Sacramento Realtor is a pro at Internet marketing as well. I’m interested in how things work and quickly adapt to new technology. But I wasn’t always this way. Why, I recall how helpless I felt sitting on a mattress on the floor in my very first house and wondering what would happen if I turned on the light switch and the overhead light didn’t go on. What would I do? I could not at that point afford to hire an electrician, who could take half of my meager weekly take-home pay just for a service call. Electricity was like magic to me. Sitting in the dark was not an option.
Imagine my joy to discover I could turn off the main breaker switch, remove the switch plate cover to change out a $2.00 piece of metal and plastic by attaching the neutral wire to the neutral, the hot wire to the hot and the grounding to the ground. I began a long journey into home improvement projects which, to this day, have been inspirational, informative, lucrative and extremely helpful, even when I’m not doing the work myself.
But when you need a Sacramento Realtor to solve a real estate-related problem, buy a home, or sell your home fast and efficiently, then it helps to know which real estate agents are doing the bulk of the business in Sacramento and to hire one of those. You can certainly share your own thoughts about the process, but a busy agent is a productive agent and an agent who has acquired knowledge that will benefit you. You can rely on a professional and worry later about the future for your grandkids. You should call Elizabeth Weintraub. As busy as I am, I do answer my cell: 916.233.6759.
Why You Want to Work with the Elizabeth Weintraub Team
If you’re a potential seller in the Sacramento valley who is ready to hire a Sacramento Realtor as your listing agent, you might want to consider an agent like me who is the team leader, for lack of a better term, of the Elizabeth Weintraub Team. I suppose we could have named ourselves like a garage rock band but it seems easier just to use my name because it has become its own brand of sorts. And besides, who has the time to sort through all of those goofy-ass names? We’re too busy selling real estate.
The reason you might want to hire a person like me is because I will represent you. See, people don’t think about fiduciary relationships, or even care much what they mean until you stop to ponder it. Why shouldn’t you have your own Realtor who works only for you and doesn’t work for the buyer? It just makes sense, right? Why should you purposely pay a large percentage of your home’s market value to a listing agent to work against your interests? Of course, dual agency can exist in just about any transaction if two agents who work for the same broker end up with their clients in a contract, but dual representation is slightly different, which is not our focus.
As a listing agent, I focus solely on the seller. I wear blinders on the Elizabeth Weintraub Team. I’m not looking around at buyers who dangle double the commission in front of my face, and those guys know who they are. I’m working for the seller. My team members are working with buyers. They might be buyers for your home or they might be buyers for another home, but I focus on sellers. If the buyers are my former clients, I generally work alongside my team members to ensure the clients get the home they want, and I’m always available to my team members for consultations and brainstorming, should they need it. But they are extremely qualified and competent to start with, which is why I chose them. We watch out for each other and fill in when needed.
I love listing and selling homes. I excel at marketing, photography, home staging. I adore negotiations and finessing counter offers. Escorting buyers to look at homes, well, not so much. So I capitalize on my forte, on my strengths. All I do, just about every single day, is work on selling my listings. Tweaking, rearranging, networking.
It doesn’t cost anything extra to hire a Realtor who is a team leader of the Elizabeth Weintraub Team. Well all work for the same broker, like a small company within a larger company. I was first licensed in this business in the 1970s, and I have a background in title and am a former certified escrow officer. I almost went to law school, too, but then decided that career didn’t pay enough and would have interfered with my real estate business. There are only so many hours in the day, you know.
Some people think I’m sort of a doofus in the way I operate because I believe strongly in doing the very best job I can. They say: just take the job, sign that listing, and get on with it. But we all need to cling to something in this business, and I choose personal integrity. Doofus as that may sound to some, it probably doesn’t sound that way to you. You can call Elizabeth Weintraub at 916.233.6759. Even after all these years, I still answer my phone.
Stuff That Older Realtors Don’t Have to Know But Probably Should
An agent yesterday offered as an excuse that he’s an “older Realtor,” and therefore cannot be held responsible for not responding to a text message because, get this, he doesn’t know how to text. He left me a voice mail after hours — which means after 7 in the evening — asking if he could view a home in West Sacramento. Unfortunately for him and his buyer, that home was moving into pending status. I didn’t want to disturb his beauty sleep at 6 AM when I received his voice mail, so I whipped off a text message. He called back because he never read the text message, even though he had to look at his phone to call me.
There are some things that an older Realtor needs to know and other stuff that we can let pass and forget about. For example, I freely admit that I do not understand nor can I possibly decipher, even by wild guesses, the international symbols for laundry. I have no idea what they mean, and it makes it very difficult for me to do laundry, which is one of the reasons I do not wash my own clothes. If left to me, my lame efforts would undoubtedly shrink or discolor. It would be a disaster.
I mean, I have eyeballs in my head, so if the laundry instructions are printed to read: cold water, I know what that means. Laundry symbols? Forgetta bout it. You tell me what a black triangle with cat’s whiskers is about. See, you don’t know either. How about a king’s crown with lines under it? There are different king’s crown symbols. Some have a line on either side, one has a short line in the middle, and yet other crowns feature one or three full underscores. Don’t get me started on the squares with varying numbers of eyeballs.
I can buy new underwear.
When it comes to television, I don’t pay any attention to the ratings because they are meaningless to me. Far as I’m concerned, the TV Parental Guidelines are too complicated and over-the-top. Also, because I am old enough to watch whatever I damn well want to watch and know enough that if I see the letters: FOX, it ain’t news. That one I can figure out. But VSL or Y7, a D or FV . . . no idea. I grew up in the era of PG and X. Translation: Good and even better. Now we have an entire alphabet to warn parents that maybe it’s not a good idea to expose their children to, like, oh, I dunno, suggestive dialogue. What does suggestive dialogue even mean? Would they ban: You know how to whistle, don’t you?
These are things that I do not need to know. As an older Realtor, I stay in touch with evolving technology and our changing world of Sacramento real estate. It’s how I win top agent awards at Lyon year to year. I study our purchase contracts and listing agreements when new revisions are released. I can quote paragraphs and often do. Every day I study the real estate market to spot new trends. Always analyzing and being the best Sacramento Realtor I can possibly be. This also means I text. My desktop computer, laptop, iPad and phone are all set up for text alerts.
Just don’t ask me to do laundry or decipher TV ratings for you. And don’t send your kids to my house to watch TV. Useless in that department. If you want to buy or sell a home in the Sacramento area, I’m your agent. You can text Elizabeth Weintraub at 916.233.6759.