buyer feedback

Why Buyer Feedback From a Sacramento Agent is Crucial

Bidding warsAn agent who sells real estate in some other state said that he doesn’t “waste time” anymore responding to agent requests for feedback. His position is if an agent didn’t know enough about his marketplace or his listing, it was not that agent’s job nor anybody else’s job to educate the guy. You know, that kind of thinking seems sort of narrow minded to me. I’m glad he doesn’t sell real estate in Sacramento.

Agent feedback is often crucial on so many levels. Take for example the seller who thinks her home is worth more than it is actually worth. Watching days on market accrue might mean little to the seller. The seller might point her finger at the listing agent and demand to know why the agent isn’t doing more to market her home, when the real problem is the sales price is too danged high. Well, agent feedback, email after email after email, filled with buyer’s agents all saying the same thing speaks volumes.

Sometimes, an agent will point out a defect that nobody else can put a finger on. The listing agent might suspect there is something odd about the home, but neither she nor the seller can readily identify it. Not every person looks at a home in an identical manner. Take pet owners, for example. We don’t often notice smells from our own pets, but a person who doesn’t own a pet, bingo, they’ll immediately notice a scent.

Other times an agent might tell me that it was beginning to rain, so she closed a window. I can pass on that information to let the seller know we are looking out for her. It’s not just me, it’s my coworkers, the agents with whom I am proud to associate. We can all make each other look good and watch out for each other.

My clients appreciate the fact that I send them comments from agents who have showed their home. Is it too much to ask a buyer’s agent to share her buyer’s thoughts with a fellow agent? Especially when a seller has gone that extra step and allowed strangers into her home via a lockbox while she was at work. Lockboxes are a convenience for buyer’s agents, and sellers don’t have to utilize them.

I always try to provide buyer feedback to a listing agent if I am asked for an opinion. It only takes a second to click “reply” and type a line or two. I figure it’s a small thing, and it can mean so much to a listing agent. We’re all in this business together. No agent is an island, and I don’t care how successful she is. I hope the agent who refuses to give buyer feedback never finds himself in the position of listing a home.

Why Agent Feedback is Crucial to a Sacramento Agent

Sacramento-LockboxOne of the services I provide for my sellers are listing updates with agent feedback. Nobody wants to list her home for sale in Sacramento and then hear nothing back whatsoever from her Sacramento real estate agent. A seller who never receives any communication from her agent might think her agent isn’t working on selling that listing, when little could be further from the truth. The agent could be working her tail off but just not pulling up any buyers. Some agents think if they have no news or no good news, then a seller doesn’t want to hear about it, but a seller wants to know everything.

Every night, before I leave my home office — way before my husband starts hollering at me to turn off the computer because dinner is ready — I check my home showings for the day. Each lockbox has a serial number engraved on it, which I register for each listing. As a result, I can lookup an online report to see who has accessed my Weintraub listings. The report tells me:

  • The time the agent opened the lockbox to get the key
  • The name of the agent’s broker
  • The agent’s email address
  • The agent’s office number
  • The agent’s cellphone number

It’s also a helpful report if an agent has accessed a pending listing that should never, ever, be entered without express permission from the listing agent. Yet, some buyer’s agents will not bother to read MLS showing instructions or they figure the listing is vacant so it doesn’t matter. It does matter, and this Sacramento real estate agent will follow up to get agent feedback. My sellers deserve it. This is why in some areas of Sacramento where this kind of unauthorized activity is notorious, I might suggest a seller not allow a lockbox or I might remove it when the homes moves into pending status.

Every night I email agents for agent feedback to ask what their buyers thought of the home they toured that day. I offer my assistance. I try to find out if the agents have any questions or if their buyers have questions. I’m looking for positive and negative feedback, because my seller wants to hear all of it. And then I send the feedback to the my seller, even if it’s feedback I am afraid my seller might not want to hear.

Based on the agent feedback, we can make adjustments, if necessary, to the listing. It’s not always the sales price, either. You can bet that I will take a positive feature and run with the benefit when buyers gush over it. If there is a negative aspect, I’ll offer a solution.

If you want to buy or sell a home in Sacramento, call your Sacramento real estate agent, Elizabeth Weintraub at 916.233.6759, Lyon RE. Put 39 years of experience to work for you.

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