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Finding Your Best Elk Grove Real Estate Agent Has Nothing to Do With Commission
When the first words out of a potential seller’s lips in Elk Grove are how much is your commission, I figure I’m talking with a person who doesn’t really understand the value of an excellent Elk Grove real estate agent — whose clients call her the best Elk Grove agent they’ve ever hired. In fact, it’s quite likely the individual believes all real estate agents are the same, which is too bad, and the person sees no value in paying an agent her worth because, down deep, they believe the agent is “worthless but necessary.” It’s an incredible insult, yet the caller sees it as shrewd negotiating and continues to try to kick the commission down a percentage point or two. These sellers are simply focusing on the wrong thing.
I always tell sellers that they can find a cheaper agent and an agent who will offer discounted and lesser services. Although all commissions are negotiable, I charge the same percentage I have always charged for the past 40 years. In exchange, they’ll get superior service, and my expertise will more than pay back more than my commission because they’ll probably get more for their home and enjoy a smooth escrow. I manage details, stay on top of my transactions and promptly communicate.
This is why I was not completely stunned when clients decided I deserved more than my commission, but I was stunned by their expression of gratitude. These were delightful sellers I met over FaceTime when I put a contractor’s box on their home and took them on a virtual tour in real time. They lived out of state. I helped them to prepare their home for sale, and gave them advice about what they needed to do to appeal to today’s Elk Grove home buyers.
Later, held numerous open houses, plastered the home everywhere online through extensive marketing, and followed up on every single showing. Some buyers who came through the open houses thought the home was priced too high — based on smaller homes in the neighborhood that sold for less. For some stupid reason, they wanted to pay the same price for a big home as for a small home. But I championed on and, sure enough, this was one of the few homes in Elk Grove that sold for more than list price.
The sellers sent me an unexpected Christmas gift from Nordstrom, an expensive perfume set. Last week, I received a bottle of Bollinger Cuvee Champagne. When we closed escrow on Friday, a Nordstrom gift box arrived, containing a certificate easily exchangeable for a pair of Jimmy Choos. Holy cow! When I thanked them profusely for such overwhelming generosity, they responded: “You really went above and beyond and felt put in effort on our behalf greater than we have seen from any other REALTOR. We felt that for you to simply get the same rewards as a REALTOR doing just what they needed to wasn’t appropriate.”
So don’t listen to this full-service Elk Grove agent substantiate her commission, listen to happy sellers. If you don’t feel this way about your agent, maybe you’re working with the wrong agent.
Why Not Call a Sacramento Listing Agent Before Writing an Offer?
It’s always a good idea for the buyer’s agent to call a Sacramento listing agent to talk about the home a buyer might want to purchase, but so few agents seem to call the listing agent. Some will send text messages but it’s so much better to just dial the darned phone. Especially for me because my phone is not always visible; it’s often on mute and I rely on my Bluetooth. Of course, some Sacramento real estate agents don’t answer the phone, I get it, and it can be very frustrating for a buyer’s agent to try to get a listing agent to respond, but they owe it to the buyer to try.
Because I’ll tell you what happens when they don’t. When they don’t, the Sacramento listing agent and the seller are left to their own devices and interpretation of that buyer, and it might not be pretty. I received a few offers from buyers that arrived out of left field over the weekend, no warning. Some without the proper documentation and some at such low prices the sellers thought the buyers were on crack. I encouraged them to issue a counter offer anyway, and to address all of the issues in the counter.
Low and behold, the buyers accepted that counter offer. So, you never know. One of the crucial elements left out of the original purchase offer was a one-line sentence in the purchase agreement that mentioned the sale was contingent on selling the buyer’s home without further explanation. There was no Contingency of Purchase addendum submitted. But when I questioned the agent, it turned out the buyer’s home was in escrow. That makes all the difference in the world. It was a huge turning point for the seller and moved the seller from no way in hell to where do I sign.
We need to get back to the day when an agent calls the Sacramento listing agent. Buyer’s agents can find out if the home is still available, whether there are counter offers in the works or other offers on the way, if there is some special consideration that needs attention in the contract. Moreover, it gives the buyer’s agent a chance to pitch the qualifications of the buyer, network a little with the listing agent, establish communication and set the stage for offer acceptance.
Whether I’m listing homes in Elk Grove or West Sacramento, soon as I spot a showing through my SUPRA lockbox, I shoot off an email to the buyer’s agent to see if I can help to answer questions. My hope is to open a line of dialogue before they write an offer and to give agents easy access to my email.
Success is Focusing on the Joy
Sometimes, people tell me that my blog is just what they need to read for that particular day, and I hope today’s blog is that inspiration for some of you. Today I want to talk about focusing on the joy.
One of my Elk Grove sellers called yesterday after putting her home into escrow to personally say thank you for the wonderful job of negotiation — which was appreciated by this Sacramento real estate agent. Everybody likes to be appreciated. I am especially thrilled when my clients are thrilled. It makes what I do meaningful and worthwhile. It also validates that all real estate agents are not the same, something often overlooked in this industry.
There are those in the public who believe all agents are identical to each other, and therefore, we should all be paid as little as possible, because they sadly believe that what agents do is something a trained monkey can do. It’s an insulting attitude toward agents, but I can’t help what other people believe. It’s also craziness. Get this, I have had a former client once ask me to cut my already approved commission and yet spend more money to sell his challenging and overpriced property. They don’t get it. No matter what we do, we can’t force them to get it. But we can spend our time instead focusing on the joy.
Downer and negative attitudes, well, that’s OK because there are plenty of sellers who work from a different framework. It’s human nature to gravitate toward people who like and trust you. How do companies attract loyal and dedicated employees? They treat them well, show respect and value their contributions to the company. How many companies do you know of nowadays that do that? They don’t denigrate and expect an employee to perform well. ‘Cuz employees will quit and walk off the job.
Except real estate agents. Real estate agents take more abuse than most because there seems to be more of it going around. Tempers flare. Unreasonable demands made. Particularly near the holidays. Fortunately, I don’t encounter rude or demanding people very often and, if I do, I manage to stay clear. My sellers are delightful; I’m happy to say. It gives me great pleasure to call them with good news. I spend my time focusing on the joy.
Like this morning, I was able to call a single mom and let her know that not only is her short sale approved by both lenders, but she’ll receive $3,000 at closing, and we are closing the day after Christmas. I have one more Happy Thanksgiving call to make this morning as well, to say the nervous buyer has finally emerged from underwriting and his loan will close. This is a special business for those of us who harbor the right attitude and surround ourselves with fabulous people.
Successful people tend to concentrate on focusing on the joy, what brings them joy. Happy Thanksgiving.
Buying That Perfect Home in Elk Grove
Matching first-time home buyers for a home in Elk Grove with an experienced real estate agent is a brilliant way to pair the innocence of younger buyers with the wisdom of the grouchy. Because an experienced agent will just lay it on the line. Buy the damn house before somebody else snatches it from you, we’ll tell buyers. Why would we be so direct whereas another type of Elk Grove real estate agent might suggest buyers go home and sleep on this monumental decision?
Several reasons. First, been there and done that — painfully watched buyers lose the home of their dreams. It’s not true that every suburban house, for example, looks alike. Homes in Elk Grove differ from each other, sometimes dramatically, including location. Which is the second reason. When a house is special, generally agents can spot it way before the buyer will realize it.
I’ve talked with agents who know that their buyer is making a mistake when writing an offer to buy a home. The buyer either takes too long to reach the conclusion that an offer should be presented, or the buyer often doesn’t offer enough to beat out competition. Buyers don’t seem to get it that if they are out looking at homes, other buyers are, too. If they like a home in Elk Grove, other buyers will like it, too. These agents silently hope the buyer will learn the lesson early on and not get mad at the agent when the offer is too low and unacceptable.
Sometimes, listing agents will suggest a seller set a date for reviewing offers, but that strategy can backfire. It can also cause buyers who otherwise might have paid more not to make an offer. In today’s Elk Grove real estate market, it is better for sellers to deal with the offers as they arrive. If the home in Elk Grove is very desirable, priced right and comes on the market at the opportune time with a huge splash, that home will attract multiple offers without advertising for it.
If you see such a home, don’t go home to sleep on it. Ask your agent to call the listing agent and find out how many offers the seller has received. Write the very best offer that you can, and don’t hope, for goodness sake, that you can offer list price and buy the home. It doesn’t matter if the offer to purchase is cash, either.
Let’s just put it this way. You would be amazed at how many buyers in the $500K and up market are paying cash right now. They are not screwing around with non-conforming loans or whining about fluctuating interest rates. They are offering to pay all of the seller’s closing costs and paying over list price, when the home in Elk Grove warrants it. (That “when” is the important factor. Most homes sell for less. Look to your agent for guidance.)
If you know that you can put your lips together and blow to whistle, you are savvy enough to buy that home of your dreams. Just do it.
Crooks and Real Estate and the Internet
My husband used to cover criminal courts as a beat newspaper reporter in Chicago, and he says crooks get caught because many crooks are stupid. Can’t say that I know very many crooks, if any, but my personal feelings are if a person is stupid enough to be a crook when the other choice is to not be a crook, it seems likely that the person is stupid enough to make a stupid mistake.
I’m not talking about the people who are starving for a baloney sandwich and nobody will give them any money as they stand begging at the corner of the freeway, so they swipe a loaf of bread from the corner grocery; I mean the guys who would knife you in an alley and grab your wallet, along with your wedding ring. Or, kick in the door of your home and run off with your big screen TV after pulling out all of your copper plumbing.
Speaking of which, another seller in Sacramento just had his AC unit stolen from the yard while selling his home. I mentioned this to sellers yesterday as I listed their home in Elk Grove. Some people install cages over their exterior AC units. But this couple have a neighbor who kind of sounds like Gladys Kravitz, so they will probably be OK. I have neighbors like that in Land Park, and one of them is a retired police officer. There was once a time when you didn’t want anybody poking a nose into your business, but not so anymore.
Which brings me to the point, and I apologize for the long-about way I went to get here, that not only are we dealing with real-life crooks in Sacramento who are in our faces, but we have crooks who run amuck all over the Internet. These people don’t think of themselves as crooks, which makes it even more challenging. However, they swipe content that belongs to the person who wrote it and post it on their website as original content. That qualifies for crookism.
Now, I think it’s bad enough when a Sacramento real estate agent, for example, hires a professional writer to write a blog for that agent, because that’s not what blogging is about and it’s misrepresentation in my book, but it’s a hundred times worse when they intentionally swipe content.
Imagine my surprise this morning when I came across a response in Trulia that was copied and pasted by an agent in San Francisco, and it was my words that this agent swiped. Not only that, but it was my words from a response to another post I made on Trulia. So, he stole the content from the same website that he plagiarized. Where I, the original author, would likely spot it.
I noticed it because I recognized my own words. Most people don’t write like I write. I string phrases together and use certain words in a way that other people don’t. It’s one of the reasons why About.com hired me. I have a unique voice. And when somebody tries to take it from me, I will put a stop to it.
You can’t take photographs or words or articles that you find online and republish them. Everything online is copyrighted, and to reprint, a person needs permission. You can’t just give credit to the person who wrote the piece, either without obtaining permission. Getty Images is suing a real estate agent because she re-blogged (with permission), another agent’s blog (not mine), and the image in that blog belonged to Getty Images.
The moral to all of this blathering is help the hungry, don’t swipe AC units, and don’t steal online material.
