How to Customize Sacramento Listings to Reach Targeted Buyers

The Weintraub cats snoozing on a Sunday afternoon, Jackson, Tessa and Horatio.

To customize a Sacramento listing, especially to target certain buyers, you’ve got to know your audience. That’s the first rule of listing customization. When I walk into a home for a listing presentation, I pay close attention to the way the home is decorated and to the people who live in it. I am replacing the people who live in it with new people. And for most practical purposes, the new people generally tend to share things in common with the existing homeowners. People who are alike gravitate toward certain products.

Once you know your audience, that is the buyers you want to target, you can design a marketing campaign to reach those people. It can be simple things from the way the home is presented in MLS, to the words chosen to describe it and the places where buyers find the home. Or, it can be more complicated and marketed to specific mailing lists. Each listing I take is different because the people and the homes are different. I think about the preferences in music, books, TV Shows, extracurricular activities of my targeted buyers.

I would like to believe that all Realtors will customize Sacramento listings, but I know they do not. Some walk through the home and shoot vertical cellphone pictures. I don’t know how they sleep with themselves at night. As hokey as it sounds, each home has a certain feel to it. My plan is to turn that emotion into buying verbiage. To present the benefits in such a way my targeted buyers feel they absolutely must go see the home. I stand in the home and absorb it.

The second way to customize Sacramento listings is to find that one thing that propels purchasing buyer. There is always something. For example, it’s a known fact that buyers generally know whether they want to buy a home within the first 3 seconds of entering the home. It’s my job to find what they spot or feel during that first 3 seconds and transform that energy into clarity for them. I don’t want buyers to second guess. It should be right in front of them. Easily understandable.

There is always a way to make things work. The third way to customize Sacramento listings is to get rid of the things that interfere with the first two rules. When we decided to adopt a third cat in our household, we needed the perfect cat that would blend in with our existing two cats. Our adoption wasn’t just about Horatio, we had to take Tessa and Jackson into consideration. But, hey, that thought process paid off. Look at how well those three cats sleep together now.

If you’re looking to sell a home in Sacramento, why not call a Sacramento Realtor who treats each listing as a precious commodity that deserves her 100% attention? Put 43 years of experience to work for you. Call Elizabeth Weintraub at 916.233.6759.