How About Ways a Listing Agent Markets Homes in Sacramento?

A top listing agent markets homes in Sacramento to present the best light.

Certain buyer’s agents in Sacramento have their own thoughts about ways this listing agent markets homes in Sacramento. They have their very own reality. Crafted on isolated personal experiences that bear little resemblance to my world. Sometimes I am tempted to say, hey, dial it back. When you are selling $30 to $40 million a year, you can speak from my point of view. But I don’t because being snarky serves no purpose. No reason to alienate agents, either.

Some buyer’s agents believe listing agents should paint a stark picture of the house and disclose every single drawback about it upfront. From their point of view, I can see why they might harbor those irrational thoughts. Sometimes they complain about my photographs. I don’t do anything special to the photos. No distortion, nor do they look like a fish-eye lens. My professional photographer shoots high definition. His wonderful photos evoke emotion.

Ways a Top Listing Agent Markets Homes Does Not Include Negative Aspects

But if a home sits next to an apartment building, believe you me, I am focusing on tight shots that don’t include the apartment building. An agent whined about this recently. Do they not understand that when this listing agent markets homes in Sacramento, only crazy agents point out all the deficiencies. That would be defeatist. Am I a journalist, held to those types of standard? I am not required to showcase barebones in my photos. That’s not how marketing works. This is not a reality TV show. I am not about to show a dead cockroach in the kitchen.

My fiduciary is to my seller. First and last. It is to do a bang-up job at getting buyers in the door. An agent complained that a home featured white carpeting and seemed very upset it wasn’t mentioned in the way this listing agent markets homes in Sacramento. Hello? Photographs. The buyer’s agent can view many photos of white carpeting in MLS. Why is she whining at me about it? I’m left thinking that some agents just like to whine.

Further, seller’s market anyone? Not much inventory for sale. Buyer’s agents may as well show every home they possibly can because that’s all there is. This is yet another reason I firmly believe in specialization. When you’re a specialized listing agent like me, you focus intently only on the seller’s needs. I am listing and selling a home on behalf of my seller. I owe honesty to the buyer. Not due diligence. That’s the buyer’s job, to conduct her own due diligence.

Moreover, real estate is not a job of prancing about with party ponies sporting glued-on unicorns and glitter. A listing agent’s job is very different from a buyer’s agent’s job. Listing agents should present homes in their best light. Listing agents also don’t market negativity, no matter how much buyer’s agents complain.

Because believe me, show me a listing agent who says, “Oh, you don’t want to buy this house,” and I’ll show you a guy working part-time at McDonald’s.