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Perfecting the Art of Selling Luxury Homes in Sacramento
Methods used to sell luxury homes in Sacramento have changed over the past few decades rather dramatically, but the “people aspect” of these transactions remains the same. Agents who aspire to sell luxury listings realize this soon enough. Although we treat all of our clients with compassion and respect, selling a luxury home requires a bit more finesse, shall we say, and the attention to detail is a bit more meticulous.
For starters, not all, but many home sellers of luxury homes prefer to not discuss showings with a buyer’s agent. Their listing agent might handle those types of phone calls and play the role of the intermediary, a buffer between the seller and other agents. Some sellers don’t want their home advertised in MLS, although I personally believe that is a huge mistake because it truly limits the number of potential buyers. Competition brings higher prices. But sometimes privacy concerns win over profit. Not to mention, not only do many gated communities of luxury homes prohibit For Sale signs, sellers don’t want a sign, either.
There is also the marketing, though. Which is handled on a somewhat higher scale. Agents tend to spend more money on marketing for luxury homes because it is possible the home might not immediately sell. It could be reaching a limited market. For example, I read the other day that there are something like 211,000 people in the United States with a net worth exceeding $30 million. That’s actually not very many people.
Although online exposure is vast and reaches cross the International Dateline. Even royalty in Dubai look at homes online. You can’t fool me, I’ve seen iPads in their hands. You think they are reading email, but they’re really drooling over the cliff-to-shoreline waterfall in some celebrity’s backyard in Malibu.
Words play such an important role, as they do in any listing, yet quality photography can supersede. Pictures say a 1,000 words is true. We’ve all seen the blackened photos in MLS and wondered what was going on. I’ll tell you what was going on. The sellers hired their nephew’s youngest son who hit the sheets at 4 AM and hasn’t quite recovered from his night-clubbing, instead of an experienced luxury homes Realtor in Sacramento. Click on this link if you would like to read more about selling luxury homes.
Coming Soon Waterfront Home in Riverlake, Sacramento
Aerial view of 774 Still Breeze Way, Sacramento, CA 95831
Sitting quietly, specifically angled to catch the rays of morning light as the sun showers Riverlake in gold across the water, is a magnificent custom home in the exclusive gated-community of Stillwater at Riverlake. A home of this caliber comes along maybe once in a lifetime. The location is premier water frontage, next to a private beach with its own boat dock and forever panoramic views of the water.
Dining patio at 774 Still Breeze Way
When I first entered this home, it gave me the same feeling I experienced when I first laid eyes on the Grand Canal after leaving the Santa Lucia train station; unprepared for the historical beauty that gloriously unfolded below my feet. That’s not to say I did not enjoy the tamukeyamas, palms and assorted Japanese maples adorning the front yard, nor that I did not appreciate the stamped concrete steps set on the diagonal with the whimsical carriage man statue at the top, accentuated by the high walls of glass around the home; still, the water view is overpowering and dominant.
Pool at 774 Still Breeze Way
Apart from the 6 bedrooms, 5 baths and more than 4,000 square feet of refined luxury, this waterfront home in Riverlake also boasts a pool every bit delightful as its marvelous interior. Ample yard space near the pool provides access to the dock and your paddleboat, plus a beautiful patio perfect for entertaining. An office features a gleaming hardwood floor with mahogany inlays and an old world map from before Russia split up on the ceiling. Much of the first floor is covered in blushing pink Mexican pavers, which lends an Old World connection to the modern updates such as the unique Brazilian granite gracing the kitchen counters and island or the rare South African wood used in the family room. An unexpected bonus is the separate guest quarters with its own set of stairs, kitchen, work-out room and master suite.
Master suite balcony 774 Still Breeze Way
Of course the kitchen features everything your discriminating taste demands such as a wine refrigerator, a built-in Subzero, a built-in Miele coffeemaker / expresso, Wolf gas range, and quite possibly the quietest dishwasher this side of Germany. The master suite is the piece de la resistance, with her to-die-for closet, which came into life as a bedroom and today features walls of built-in storage for your designer shoes and bags, plus rows of rods, thoughtfully laid out under a large chandelier. Touch the mirror in the bath and the TV appears, just like you might find at The Four Seasons. You can also relax on the romanic master suite balcony at the end of the day, if you prefer an elevated view from this waterfront home in Riverlake.
For a private showing beginning on Friday, April 24th, 2015, you may call the listing agent, Elizabeth Weintraub, at 916.233.6759.
774 Still Breeze Way, Sacramento, CA 95831 is exclusively offered by Lyon Real Estate at $1,195,000, and will be on the market on April 24th.
