offer negotiation
Will a Sacramento Seller Sell for Less than List Price?
Buyer’s agents in Sacramento continually hear the question from buyers which, they in turn, pass along to the Sacramento listing agent: Will the seller sell for less? It’s not always phrased in those exact terms, but that’s what everybody wants to know. And that’s the one thing they cannot know and will never know unless they write an offer. For starters, no listing agent worth her salt is about to disclose to anybody for any reason how much her sellers will take to sell that home.
You might wonder why not. Because the listing agent has a legal fiduciary duty to the seller of confidentiality. The list price is the sales price. Period. If the seller prefers a range of value, then the sales price will be listed as a range of value indicated by a big ol’ V that nobody understands so nobody does it. Second, the listing agent doesn’t know what her seller will do because the listing agent is not the seller. She doesn’t own the home, and she can’t make decisions for the seller.
Every so often, I receive an email from a buyer’s agent that lays out all of the reasons why that agent’s buyers are such spectacular human beings and why they deserve to get an incredible break on the sales price — primarily because they are looking at a home the buyers cannot afford to buy. In my mind, of course, I wonder how that is my problem and what that has to do with me, Al Franken? I mean, why doesn’t the agent show her buyers the types of homes that her buyers can afford to buy? Why is she showing her buyers homes that are too expensive for her buyers?
You know why she’s performing such an unproductive service maneuver? Because she doesn’t want to take a chance that her buyers will dump her and run off to some other real estate agent in Sacramento. She wants to make her buyers happy. She wants to do what her buyers ask of her, like any agent. But somewhere along the line, an agent needs to educate her buyers. Explain the market, how pending sales are moving, supply comparable sales and provide education. Buyers are not real estate agents. That’s why they hire an experienced real estate agent: to guide, assist and help them to buy a home.
When an agent sets aside her professional self-worth in a feeble attempt to keep unreasonable clients happy, she loses credibility with those clients, which in turn makes clients miserable. It’s not a win-win.
Further, when a buyer is pre-approved to buy a maximum amount, buyers should look at homes priced below that maximum amount. At homes they have a chance in hell of buying. Buyers should not ask their agents to show them homes that are listed higher than that price point unless those homes have lingered on the market and are stale, overpriced. You don’t ask to see a brand new listing and expect to a seller to accept a lowball and sell for less. It doesn’t work that way. Well, maybe it does on HGTV, but not in the real world of Sacramento real estate.
The Consequences When Buyers Write Multiple Offers
When sellers discover that a buyer’s agent had allegedly written multiple offers for Sacramento home buyers — both of which were accepted — it can be normal for sellers to want to express outrage and direct those feelings toward the buyers. Because the buyers should not play games, the sellers might say. The sellers might feel deceived, believe the buyers are dishonest, when all the buyers are really doing is following the ill advice of their buyer’s agent.
Some brokerages in Sacramento recommend this practice, I hear. I can’t believe that any reputable real estate brokerage would advise their agents to write multiple offers for buyers but I don’t know what goes on inside every brokerage in town. I know what Lyon Real Estate lawyers advise, and that is: don’t write multiple offers. They say there is a good faith covenant inherent in the residential purchase agreement that could be breached if a buyer can’t afford to own both homes and tries to simultaneously purchase.
Now, if a buyer came to me and said, for example, that the wife wants to buy one home but the husband has his eyes on another home, I would never in a million years tell those buyers to write offers on both homes and then decide later. Yet, that is what can happen in Sacramento. Nope, I would say go home and sleep on it and if you lose both homes because somebody else steps in while you’re deciding, that’s the way life is. Or, write an offer on the home you like best right now.
But that’s just how this Sacramento real estate agent operates. I try to give my sellers the best advice available and, at my age and experience level, I better be right. My reputation and credibility are at stake, not to mention, buyers who write multiple offers could get sued by an irate and damaged seller. It will happen someday. Mark my words, and then buyers will be crying at their agent and asking why, why did you tell me to do this?
Hope the agent’s E&O is paid up.
Don’t Make This Sacramento Home Seller’s Mistake
Nothing speaks louder than real-life stories of home seller’s mistakes in Sacramento real estate and, in some cases, it’s pretty tragic. Further, being an optimistic person who tends to focus on just the good stuff, I don’t ordinarily talk about the home sellers who “go south” (no offense to you Southerners) but sometimes the stories ought to be expressed.
I share this particular story in hopes that some other home seller in Sacramento will be spared. First, let’s set some misconceptions aside. In today’s Sacramento real estate market, often the first offer is the best offer you’ll ever get. You should negotiate with that offer and not shrug it away because you didn’t like the sales price. Sellers can harbor futile hopes that another buyer will pay more but that and a quarter won’t buy a Starbucks. The first offer you receive might be the only offer you will get.
Second, after you hire the best Sacramento real estate agent you can find, you should stick with that agent. Don’t listen to those who will try to persuade you that you can pay less and get more. Where in the world does that philosophy work? You tell me because I’ll go to that store. There is always a tradeoff.
A seller begs to go on the market. Needs to sell because she is getting a divorce and cannot afford the house payments. She has equity. The problem with her home is she bought it thinking she was moving into a certain neighborhood, a desirable neighborhood but, for whatever reason, she was misled. She bought a home in a neighborhood that was not so desirable, yet still close to the more popular area.
These types of homes on the outskirts are very difficult and challenging to sell at prices within the skirts. Although an appraiser who is unfamiliar with the neighborhood will use comparable sales in the more desirable area, buyers often won’t make offers in that price range, and therein lies the problem. Besides, there are real estate agents who know the boundaries of neighborhoods, even if the buyers do not. A home on the outskirts could be worth $25,000 up to $100,000 less than other homes located within that 6-block radius.
This seller received an offer that would have paid off her mortgage, all of her closing costs and give her a little pocket change. She refused the offer. She was indignant. A short while later, she asked to cancel the listing. Big home seller’s mistake. I will always cancel a listing for a seller, though. I am not one of those agents who hangs on to the listing with her teeth and makes everybody angry. I just let it go. Besides, people have their reasons. Maybe they no longer want to sell. Or whatever.
Which is what this seller told me. However, soon after the listing was withdrawn, it was back on the market with another agent. The seller said her ex-husband wanted to hire a different agent, but it was difficult now for me to trust anything she had to say. The relationship between a listing agent and a seller is a fiduciary and built on trust. If the trust is gone, the relationship does not exist. She also mustered the nerve to ask if I would give her my photographs because she did not like the photos taken by her new agent. What?
In any case, her home is now pending as an approved short sale. She could have walked away scott-free but chose this path herself. It makes me wonder why people do this. I take no pleasure in her misfortune. In fact, it breaks my heart. I hope it never happens to you. Because you know what they say, you can learn from your own mistakes, but it’s much better to learn from somebody else’s. Don’t make these kinds of home seller’s mistakes.