real estate blog

Finding The Words To Write A blog

write a bog

When you sit down, finding the words to write a blog entails finding something that seems interesting to you. When I’m interested in a topic the words come easily. Do you know exactly what you are going to say or do you wing it? Some people, I hear, prepare an outline, spread out Post-It notes, open related books to bookmarked pages, scour the Internet for fact-checking and even then, they face a blank screen with a blinking mouse.

I find my best writing comes when I let my fingers do the typing. If I give a topic too much thought, I might never write it. So, I let the words fall where they may because I can always go back and clean them up later. You know, to write a blog always remove all the profanity. 🙂 Just kidding!

Most readers, I find, want to know why they should read your words, so your title ought to be compelling, in some sense. Basically, readers want to know:

  • What you are writing about
  • Why it is important
  • How they can use this information
  • Pros and Cons 
  • What you can share that they won’t find elsewhere

I try to write from a very narrow viewpoint, meaning I want to convey one general thought. Notwithstanding the fact that writing around keywords is good for SEO, it also helps to keep your blog focused. Writing a blog every day is a commitment as your readers will expect something every day and try to post at a consistent time.

Sometimes I am simply amazed that I have so much to say about what could be considered a mundane topic. I can’t count the number of times I’ve started to write about a phrase, wondering to myself exactly what information do I have to share and why would anybody care? But by the time I am nearly finished and find myself running to the end of my character allotment (at About.com, now The Balance, most stuff I wrote about was restricted to 5,000 characters or less), I am often dumbfounded that I had so many ideas running around in my head and that I actually captured them on paper. 

To write a blog entails trusting yourself and trusting your instincts.  Everyone may not agree with what you write, especially if you write about selling Sacramento real estate. Trust me, everyone will not agree with your words but then isn’t that the point? Let readers decide if what you are saying evokes something from the reader. I’d like to know if this has happened to you. Do you ever scratch your head and mutter: “Where did these words come from?” 🙂 

If you are interested in buying or selling real estate please call Weintraub & Wallace Realtors at RE/MAX Gold, 916-233-6759.

— Elizabeth Weintraub

elizabeth weintraub
Weintraub & Wallace

For Whom Does This Sacramento Real Estate Agent Blog?

Sacramento real estate blogBlogging is not the same thing as journalism. I mean, you know that, and I know that, but a few years from now, none of the young ‘uns will know it. There are people today who think online is the only place to get their news. They wouldn’t dream of unfolding newsprint from the front porch. Still, that doesn’t stop people from writing and asking me to write in-depth pieces that suit their own purposes, all in the name of public information, mind you.

They preface it with because I have so many readers, it is my civic duty to inform. I could have a lot of readers if I decided to tag the public sidewalk. Doesn’t mean a tagger should be delivering messages from public or private servants. A tagger’s work is self expression, much like blogging.

I write a blog because I write; because my computer is on my desk. It’s where I sit. Hopefully, I have something to say about real estate that’s not boring or stupid. Moreover, I hope that a client will read what I have to say and think we might be a good match to work together, but I also hope other types of clients will read what I have to say and leave me alone. That’s why I’m never afraid to say exactly what I think.

Just ask my husband; I offend him all the time. I asked for his help with an ad over the weekend. Given the changed real estate market, I decided it was a good idea to address the present day market. He fed me a line and asked me what I thought. I told him it wouldn’t work because it was stupid. This is not something I would say to a client, mind you. I would not tell a client if I thought her idea was stupid. I would use a different word. Like, impossible. Or, wait, how about inconceivable? Like that guy used in the Princess Bride!

Doesn’t matter because he stomped off and told me to do it myself. But the thing is his idea was kind of Donald Duck stupid on several levels. It just wouldn’t work. It was confusing, and it didn’t really address the point I wanted to make. Yet, my husband continues to try to help me when I need it. I tell you, he’s a saint. He also knows my heart is in the right place. Inside my body where it’s supposed to be, and not in a box stored in a vault waiting for some witch to crush the life out of it.

I have a new listing that came on the market today. It’s a gorgeous brick home in Curtis Park. Four bedrooms, 2 baths and over 1700 square feet. Updated kitchen. Spacious master suite. Hardwood floors, leaded glass, plus a 2-car garage. All for $369,000. Give this Sacramento real estate agent a ring at 916 233 6759, and I’ll get you a private showing before the open house on Sunday. Just don’t ask me to blog about your real estate cause because I’m trying to keep up with my own.

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