real estate marketing
Why Realtors Prefer Open Houses on Sunday Afternoons
Do you know why Realtors prefer open houses on Sunday afternoons? Many Realtors who take new listings put them on the market on a Thursday afternoon. This gives us a few days to market the Sunday open house to ensure a high number of visitors on a Sunday. I signed a new listing today in Natomas and met our photographer there. Our plan is to roll the property out on Thursday and enter it into MLS that day. I have ordered a Coming Soon sign, which will also promote it, and I will market the open house online in several places.
Years ago, when I worked for a company in Sierra Oaks office in 1998, we held open houses on Sundays from 2-5 PM or Saturday 1-4 PM. Back then, Realtors thought that was too long and everyone started doing Sundays 2-4 PM and Saturdays 1-3 PM. This trend caught on and the new times took root.
What I noticed at opens on Sundays at 4 PM, often the visitors are still coming. We see many Sacramento Realtors locking up, telling people the open house was closed. I thought this was an odd practice as aren’t we there to have people come? I decided that as long as visitors were still coming, I would stay. Much of the time, the bulk of traffic came at 3 PM and after. Realtors prefer open houses on Sunday afternoons because it is the busiest day of the weekend.
Like my partner Elizabeth Weintraub says: “Sunday open houses is a religious experience of California.”
It takes a lot of preparation to complete the planning and advertisement for a well attended open house. Pulling comparable sales in the area and preprinting flyers so we can deliver them to the neighborhood the morning of the open is a great practice. Likewise, putting out an open house sign rider stating day and time early in the week so people see it beforehand and come back on Sunday.
Sending open house marketing to agents who have sold or listed in the area is a great way to increase traffic, because they tell their buyers about it. Social media posts are very effective to increase traffic. Also, setting out all the open house signs from busy streets to easily direct people.
These are just a few ways you can ensure great traffic, we have more but I am running out of time. The thing is Realtors prefer open houses on Sundays; even though it may be a lot of work to prepare for, but we want the highest traffic and best opportunity.
If you would like to have a very busy, well promoted open house, please call the Weintraub & Wallace team 916-233-6759.
— JaCi Wallace
Hi, Elizabeth, I Am Looking at Your Website . . .
The caller starts out: “Hi, Elizabeth, I am looking at your website,” to which my immediate response lately has been to cut them off at the pass:“Well, get the hell off of it and don’t come back.” You might think whoa, what if that caller was a potential client, but I assure you it is not. It’s a telemarketer who heard Sacramento real estate agents have deep pockets and, trust me, she wasn’t looking at my website, she was staring at a computer screen with thousands of telephone numbers of Sacramento real estate agents.
Because for every phone call like this that I answer, there are also dozens of home buyers calling every day searching homes for sale in Sacramento, and they want to make an appointment to go look at homes or they want to talk about putting their home on the market. Talking to a telemarketer eats up precious moments in my life. I could be talking to a client instead and should be. I’m one of those agents who really doesn’t mind talking on the phone. Here’s a bit of a secret: sometimes, I even call other agents and speak directly to them instead of sending a text or email, imagine that!
Heck, I grew up with a party-line in my house, and I’m not talking about dancing about with lampshades on our heads. This was a 1950’s thing in which more than one household shared the same telephone line. Each had a special ring so you could tell if the call was for you, but you could also just pick up the receiver and listen to your neighbor’s scintillating phone conversation, like, I’m gonna be home late, honey, so put the tuna casserole in the ‘frig. I’m so happy now to have my very own cellphone in 2014 that drops calls left and right.
It’s kinda creepy to get these sort of telemarketing calls, though. What’s next?
“Hi, Elizabeth, I’m standing in your bathroom wearing your panties.”
“Hi, Elizabeth, I’m in your bedroom petting your cat.”
“Hi, Elizabeth, I’m in your kitchen drinking your bourbon.”
Well, that last one will get me home in a jiffy.
I had just listed another home in Elk Grove yesterday, one of those emergency listings that pop up sometimes out of nowhere and require immediate attention. It was really hot by 10:30, and I had arrived at the home in Elk Grove around 9 AM to shoot photos and complete my visual inspection. At first I tried to remove the old listing sign post from the yard, but at my age, I’m likely to throw out my back so I gave up on it. Been there and done that.
Driving down I-5 on my way back to my home office, what do I get but another telemarketer trying to sell me SEO services. I’ve been doing my own SEO for a decade already, just by writing articles that are important to buyers and sellers. You can read some of those on homebuying.about.com. But I also write blogs and contribute in community forums, and it’s kinda hard to go anywhere online and not find this top producer Sacramento real estate agent and her listings.
I’m probably turning into Andy Rooney in my old age. Except he was a bit nicer about his crankiness, I suspect, whereas I tend to really lay it out there. I make other people laugh, too, by it. When I told the caller I was on her Do Not Call list, she said they don’t have that kind of list where she works. Hello? Do you work in America? I suspect the federal government would like to know about this company.
And I’m sorry that these people have to work as a telemarketer. I guess it beats hanging out on the street corner and panhandling or working at McDonald’s, which is the threat I hear that some of these private colleges make to potential suckers, er, students. I get they are just trying to make a living. Maybe they should go into real estate? This is where all of the misfits go.
Sex, Real Estate Agents and Exclamation Points
I woke up late this morning because my cats let me sleep in. See, no exclamation point at the end of that sentence. Even though sleeping in was a very unusual thing to happen to me, even on a Sunday. I’m always up by 5 AM and writing. Except for the days I am not. I didn’t use an exclamation point in that sentence because it didn’t deserve an exclamation point. It was a bit profound but not profound enough to warrant an exclamation point.
I read a blog this morning on an agent website all about how real estate agents should use as many exclamation points as they possibly can because, because, I dunno, because they are completely unable to use words? Or, maybe it’s because they are incredibly lazy? Hard to say why anybody would feel the need to use an exclamation point to show excitement when words do it so much better.
Isn’t the public tired of, say, Sacramento real estate agents who hype, hype, hype, but have little tangible to say? It’s like the difference between an agent shouting: Buy this awesome house!!!!! and an agent who draws back the drapes to point out the perfect spot by the living room window to display a Christmas tree. It’s like showing up for job interview with a red ball glued to your nose, sporting orange hair. Too many exclamation points lose their emphasis and meaning.
My house collapsing into the Pacific ocean during a turbulent winter storm might deserve an exclamation point. A light overnight rain in Sacramento that streaks my bedroom windows does not. Placing too many exclamation points into a sentence is like walking into a room full of strangers, tearing off your clothes and screaming DO me, NOW!!!! Reserve your exclamation points to express orgasm. And you’ll probably have more of them.