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Pleasing All of the People as a Sacramento Real Estate Agent
To paraphrase John Lydgate, a 14th-century English monk and poet, a real estate agent can’t please all of the people all of the time. In today’s Sacramento real estate market, an agent might wonder if she pleases all of the people some of the time but there’s no need to focus energy on that question since she pleases some of the people practically all of the time — those people being her clients.
It’s nice if everything balances in a real estate transaction, but it’s not always possible. Sometimes, an agent has to pick which side she wants to please, and most agents will always choose her client. Well, the ones with any brains.
The REALTOR Code of Ethics says an agent must treat all parties honestly and fairly, but it doesn’t stipulate making the other side — the side we do not represent — happy. Sure, we hope they’re happy and speaking strictly for myself I’d never want to purposely upset somebody else, but we can’t control what other people think, say or do. We can only control our own behavior.
This is why I get to be the rational and calm person. The agent who sticks to the purchase contract by managing performance and ensuring the transaction closes. I get to deal with all kinds of personalities in this business. I get the screaming hysteria, the weeping and sobbing poor me’s, the F-150s in a China shop, the indignant hyenas, the bipolar-sans-meds, the threatening gorillas, the barking dogs, the guys with explosives strapped to their backs, and that’s just the agents.
It’s a balancing act, sometimes, to try to keep that noise away from my clients but still deliver important information to my sellers.
I went to lunch last week with a Sacramento agent I met years ago on an agent website. She lives in Rancho Cordova and still sells real estate into her senior years, a ways past retirement, and I love her to pieces. She lamented that agents have become more mean lately. I wonder if it’s the transition into a normal real estate market that sets so many of them afire?
It’s tempting at times to return fire, that’s only normal, but it’s better for all concerned to keep my eyes on the horizon. That’s why so many sellers hire Elizabeth as their Sacramento real estate agent. Pleasing all of the people all of the time is unreasonable.
The Broken Sacramento Short Sale is Not a Real Listing
When the phone call starts out with the caller apologizing for not calling this Sacramento real estate agent earlier in the game, I tend to go on red alert. Because if they knew to call and didn’t, there might be something wrong that I can’t fix. But you never know. Particularly in a Sacramento short sale, sellers often end up listing with the wrong agents — those who don’t live up to their expectations — but sometimes the expectations themselves are out of line. I have to figure out which.
Real estate agents can end up as the punching bag simply because there’s generally nobody else around when things don’t pan out. That comes with the territory. Sometimes they deserve the fickle finger of blame pointed in their direction but not always; we’re all different. Here are two different types of situations. In this first transaction, a seller called to say he hadn’t heard from his agent in months, and didn’t know what was happening with the sale of his home. Wha?
There was no sign in the yard when I went over to the house. It was listed in MLS and this Sacramento short sale had expired in pending status, which is a status that can draw a fine from MLS because expired pending status listings are not allowed. Yet, there it was. Lonely and forlorn. Weeds overgrown. The lockbox was still on the gate with a key inside. The gate was unlatched, banging in the breeze on the fence. It’s hard to say what had transpired in that listing, but it’s now in escrow with me, sold again and pending.
Earlier last week a seller called to plead that I sell her home as a short sale because she discovered that I’ve closed hundreds of Sacramento short sales. I do hold the dubious honor of having sold more short sales in a 7-county area than any other agent for the past 8 years. She had a hard-money second with 21st Century, so I know the problems associated with that particular type of short sale and how to handle them. We talked for a while, and it was beginning to look like I could help her but it was bugging me that she had dinged around for more than a year and did not receive some type of approval or rejection letter. The facts just weren’t adding up.
Then I asked the important question. Was she living in the home? Nope, she had moved about a year ago. OK, second-most important question: Did she buy another home? Yes, she did. All right, third-most important question: In whose name? It was her name. Ding, ding, ding. Like I told her, she can easily find some agent to list it — many so-called short sale agents don’t understand short sales even though they may have a certified designation next to their name — and there’s a small chance, maybe a 10% chance that her Sacramento short sale might get approved, but those odds aren’t high enough for me to take that listing.
I prefer to take listings that close. Much of my successful career is due to the fact that?I inherently gravitate toward the 100% closings. Even an overpriced listing will eventually come down to a point where a buyer will want to buy it, but one can’t fix a broken short sale. Before any of my Team Weintraub members allow a buyer to sign a purchase offer for a short sale, we check it out to assess whether it will close. Not all of them will because not all of those short sale listings are a short sale to start with.
