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Wondering About Full-Service Realtors vs Self-Help Real Estate?
Wondering about Sacramento full-service Realtors vs self-help real estate? Listen to this, I had been running hard all week and decided to quickly dash into the Ulta Store near one of my favorite pocket of homes in Elk Grove to buy makeup. Dashed in, grabbed my mesh bag, and headed for the face makeup.
Too many choices at the Clinique counter. There are so many types: sheer coverage, full coverage, matt, bronzers, different skin types, Yikes! So, of course, I take samples and brush them onto my hands like a real pro, NOT! My hands are now covered with 5 different kinds colors of face makeup. I wipe it all off. As I was about to start on the other hand with samples, I decided ok, this is crazy. I don’t have time for this, why did I even come into this store?
Then I approached another cosmetic counter. A very nice makeup artist in a white coat asks, May I help you? No, thank you. We are so trained to say: no, I can do it on my own. All of a sudden I realized I do need help or I will be here all day and I need to get back to selling Sacramento real estate.
Changed my tune: excuse me, I’m so sorry for being rude, I really do need help. She says ok let’s get to it, with a big smile. A few questions and she comes back with a pretty bottle. She puts my makeup on and it looks great, a perfect match!
Then I realize, ok, I need several other products and with her efficient and knowledgeable help, I can get in and out in 20 minutes. Sure enough, she soon had a bagful of items and I left looking like a million bucks, at least I like to think so, LOL …
She wrote it all down and said next time you come, I have your list. I can pull your items have them ready and waiting for you … I thought wow, full-service is the only way to go! Why do we feel we have to do it all ourselves?
This got me to thinking. People sometimes think a full-service Realtors vs self-help real estate services may not matter. After all, why do we need a Realtor to help? Think twice, as that’s what a couple I talked to recently believed. We can Google anything, they said, we do not need professional help.
I explained just a few reasons why hiring a Sacramento top producer is so fundamentally important. Further, Realtors have access to information they do not and years of dissemination training. Soon enough they changed their tune: Well, I guess we really do need your help,
After carefully listening to their goals and objectives, we set up a custom plan and began to execute it immediately. These people no longer seem confused about full-service Realtors vs self-help real estate services. They became our clients and value working with a full-service real estate team. If you desire top producers and professional representation to achieve your real estate objectives, call Weintraub & Wallace Realtors 916-233-6759, partnered with RE/MAX Gold.
— JaCi Wallace
RE/MAX Gold
Couple of Weeks Ago This Sacramento Top Producer Had Zero Listings
Yes, do you believe that a couple of weeks back, this Sacramento top producer had zero listings in active status? Could not recall a time when I had no active listings because all of my listings had sold. Usually it goes in cycles. But I always seem to have at least a handful of listings in active status, so it was strange to look at MLS and see everything pending. There was a big push in Sacramento right after the Fourth of July, and a bunch of homes went under contract. But going under contract and closing are not always synonymous with each other.
Which brings me to today as I have 6 listings. You might see only four because two listings are going live in MLS this week. But I see six. I listed 2 more homes last week and two homes this week. The missing two homes are back-on-market listings. Released by potential home buyers who didn’t really want to buy, regardless of their initial intent. One property was re-listed to reset the days on market. The other wasn’t on the market long enough to accumulate much time.
Usually this time of year things begin to heat up for this Sacramento top producer. Because we’re getting close to Labor Day. Right after Labor Day, we enter our fall real estate market in Sacramento. This market lasts until just before Thanksgiving. That’s not say that November and December cannot be busy months because they can. We sell real estate year-round in Sacramento.
But August is a tricky month. Families often go on vacation. Get ready for back to school. Preoccupied. And it’s generally quite hot. I read that since 1941, every day in the months of June, July and August has had a 100-degree day. In fact, when I first came to Sacramento, it was in August of 2002. Bloody hot and miserable, what kind of people live in this extreme heat, I wondered? Yet, here I am 16 years later, and to my amazement, a Sacramento top producer.
Now, I’ve had years in the 1970s / 1980s when the month of August has been my very best month for real estate sales but lately it’s a bit quieter. Some of this could be due to the wildfires in California, with the Mendocino fire being the worst ever in the state. It’s super smokey and hazy in Sacramento. You can smell the smoke when you go outside. Plus our market is beginning to transition to a different cycle. Shifting markets often adds a bit of confusion.
Still, going from zero listings to 6 active listings over the course of a couple of weeks presents a new challenge. That challenge is how to slip them into escrow while maximizing seller profit, which is always my game plan. Because I’ve given up trying to get 3 cats to pose together on my desk.
