The No Pressure Sacramento Real Estate Agent

Wanna know a secret? I am really terrible when it comes to follow up for developing my Sacramento real estate business. By that I mean I wait for people to call me back. I don’t hound them or ask over and over if they are ready to buy or sell a home in Sacramento. My strategy is to be patient. I figure if they want to buy or sell, they will let me know, and that’s probably not a very good strategy for a Sacramento real estate agent to follow. That’s not what they teach in real estate school, you know. They teach you to be a lot more aggressive. To call, prod, email, push, inquire, check up on and keep one’s fingers on the pulse of business.

If some Sacramento real estate agent followed me around and picked up the business I let fall by the wayside, she or he could make a good living in real estate. Much of being a success in real estate is being in the right place at the right time. It helps to have experience, skill and knowledge, but those things aren’t necessarily essential in the real estate business, it pains me to say. Everybody sells real estate differently. No two agents are the same.

Since I move a lot of inventory, my approach is somewhat different. I prefer to be analytical and study each situation to determine the best strategy. Go for the highest price. I figure that’s part of what I’m getting paid for — to do the best job possible for my clients. That involves waiting until my sellers are ready to sell, for example. Once I’m given that green light, I’m working with lightning speed.

Still, I can’t help but wonder how many sellers lose my business card, forget my name or decide to list with their Uncle Joe or neighbor down the street simply because I didn’t continue to bug them to list with me. Well, it doesn’t really matter in the long run. It’s not in my nature to bug people. If they want to list with some other real estate agent, that’s OK.

I just sold my 95th house for the year yesterday. That’s only counting the sellers, the listing side. It doesn’t take buyers into consideration at all. It’s a good life, selling homes in Sacramento. That’s what I focus on. The business at hand. You want no pressure and a job well done? Give this Sacramento real estate agent a jingle. Call Elizabeth Weintraub at 916.233.6759. I answer my phone, too.