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Perfecting the Art of Selling Luxury Homes in Sacramento
Methods used to sell luxury homes in Sacramento have changed over the past few decades rather dramatically, but the “people aspect” of these transactions remains the same. Agents who aspire to sell luxury listings realize this soon enough. Although we treat all of our clients with compassion and respect, selling a luxury home requires a bit more finesse, shall we say, and the attention to detail is a bit more meticulous.
For starters, not all, but many home sellers of luxury homes prefer to not discuss showings with a buyer’s agent. Their listing agent might handle those types of phone calls and play the role of the intermediary, a buffer between the seller and other agents. Some sellers don’t want their home advertised in MLS, although I personally believe that is a huge mistake because it truly limits the number of potential buyers. Competition brings higher prices. But sometimes privacy concerns win over profit. Not to mention, not only do many gated communities of luxury homes prohibit For Sale signs, sellers don’t want a sign, either.
There is also the marketing, though. Which is handled on a somewhat higher scale. Agents tend to spend more money on marketing for luxury homes because it is possible the home might not immediately sell. It could be reaching a limited market. For example, I read the other day that there are something like 211,000 people in the United States with a net worth exceeding $30 million. That’s actually not very many people.
Although online exposure is vast and reaches cross the International Dateline. Even royalty in Dubai look at homes online. You can’t fool me, I’ve seen iPads in their hands. You think they are reading email, but they’re really drooling over the cliff-to-shoreline waterfall in some celebrity’s backyard in Malibu.
Words play such an important role, as they do in any listing, yet quality photography can supersede. Pictures say a 1,000 words is true. We’ve all seen the blackened photos in MLS and wondered what was going on. I’ll tell you what was going on. The sellers hired their nephew’s youngest son who hit the sheets at 4 AM and hasn’t quite recovered from his night-clubbing, instead of an experienced luxury homes Realtor in Sacramento. Click on this link if you would like to read more about selling luxury homes.
Another Luxury Waterfront Home in Riverlake for Sale
846 Cobble Cove Lane, Sacramento, CA
Selling luxury homes in Sacramento is exciting for most Realtors but it’s especially intriguing for me because I create a personal connection with these homes. When you’re selling homes to first-time home buyers, most just want a nice home in a good neighborhood at an affordable price. Luxury home selling is a different story, which generally requires a lot more time, finessing the meticulous detailing and focusing on emotionally driven marketing, coupled with extreme agent-to-agent networking. It is not a matter of splashing photos online but superb photography certainly adds flavor and punctuates.
Take a look at this custom waterfront home in the Riverlake community of Cobble Shores. It is situated kitty corner from the home I put into escrow on Still Breeze in Riverlake earlier this month. The backyard of this home faces southeast and, unlike Still Breeze, it is located on a culdesac. The seller poured a ton of money into the home and yard over the past few years, much of it in the landscaping and water frontage foundation. He’s made improvements that are meant to last a lifetime, designed to improve the overall structure and integrity of the home, things that many other people wish they could afford but never get around to doing.
846 Cobble Cove Lane, Sacramento, CA
Apart from ripping up the yard and resurfacing the salt water pool, the seller has laid a new lawn, put in drainage, installed sprinklers, two sets of outdoor lighting systems with complementary colors, and built a new dock constructed from manmade materials guaranteed to last for years, and all sorts of other fundamental improvements that don’t exactly tickle your fancy but enhance your environment.
When you enter this luxury waterfront home in Riverlake, the panoramic view of the water is laid out in front you. In fact, you can enjoy water views from almost every room. There is a bonus room near the entry with newer French doors, including a newer hardwood floor with inlays, which is presently used as a game room but could also be utilized as a home office or even a guest bedroom. Although, there is a sought-after bedroom on the first floor with a full bath and patio access, in addition to a guest bath on the first floor. The family room is enormous, opening up to the second floor with vaulted ceiling and a full brick fireplace. It features a wet bar, in addition to floor-to-ceiling built-in base and wall cabinets with glass doors — enough storage space to showcase your top-selling wine, beer and cocktail glassware from Pottery Barn.
Salt Water Pool at 846 Cobble Cove Lane, Sacramento
The kitchen features an abundance of cabinets, sealed ceramic counters, an island with dining bar, induction cooktop, convection oven, a big walk-in pantry and a breakfast nook that overlooks the water, which is a perfect spot to enjoy a morning coffee while watching ducks bobbing up and down. On the other side of the kitchen is a separate dining room, which also enjoys fabulous water views, and is large enough to accommodate more than a dozen guests. Would you like to view a virtual tour of Cobble Cove?
Patio overlooking pool and waterfront 846 Cobble Cove Lane
Upstairs, you’ll find 3 more bedrooms, one of which is the master suite, which you enter through impressively large and formal French doors. Yes, there are two separate vanities and dressing areas, but the jetted tub and separate shower both share forever views across the lake. For a doctor after a long day at the hospital, for example, you’d be in heaven sipping a sparkling glass of Kistler Chardonnay, tickling the bubbles with your toes and seizing that moment to gaze upon the stars across the evening waters. It’s a sanctuary.
Additional notes: 127-feet of lakefront, positioned in one of the best spots on this 32-acre lake. The roof is called a “forever” roof and was installed in 2013. If you need a luxury 4 bedroom, 4 bath home in Riverlake with a salt-water pool, lush lawn, private dock, this home is available now exclusively through Lyon Real Estate, Elizabeth Weintraub, at 916.233.6759. Offered at $895K.
