should you go into real estate
Questions a Sacramento Listing Agent Must Answer With Diplomacy
When my husband is home, he hears the questions a Sacramento listing agent must answer on a daily basis via my speaker phone, and half the time he just shakes his head. He cannot believe the stuff I deal with, and it’s probably one of the reasons (among many, if you ask him) why he would never in a million years want to join me in Sacramento real estate. He is a fairly sane person, so that sort of counts him out right there. He is also much snarkier than I am. He would probably tell people exactly what is wrong with them, and he’d never sell anything at all. Whereas, I have more patience and diplomacy.
After working in real estate for more than four decades already, you know I have patience, even if I don’t want to admit it. I’ll work with just about anybody who needs the services of a Sacramento listing agent, even the crazy people, the nut jobs, the looney tunes. But I do draw the line at angry people who have no respect for my knowledge and skills. I would also never want to make a person feel bad for asking me a question, regardless of what it is. There are no dumb questions. But there are questions a Sacramento listing agent must answer with diplomacy.
I’ve answered quite a few unusual questions over the past couple of weeks. They range from the obvious to the: gee, I never thought of that. Here are a few:
Can we reduce the number of showings we get by removing instructions to call first, lockbox? Sure, just as long as you realize if there are enough other homes to show, yours might not get shown. Is that OK with you? Agents will find the alternative is harder to show, and you really want to make it easy for agents to show.
We don’t want our neighbors to know we are selling, can you remove the front photo of our house from MLS? Yes, but buyers might wonder why there is no photo and it’s already been downloaded to a million other websites. Plus, your neighbors will see agents pulling up with buyers in their cars, and that might give away your secret.
Will you get rid of the cat in our yard? Cat? What cat? Whose cat is it? Is it your cat? If it’s your cat, then you need to find a place for the cat go. If it’s not your cat, it will eventually leave on its own. Remember, you can always turn on the sprinklers.
Can we not accept a full-price offer unless we get more than one offer? Absolutely but we might want to stipulate we will look at all offers a month from now. Then you will know for certain how much interest we’ve generated. Maybe none, in your case. Sometimes, we get one offer and that’s all we will ever get.
Will buyers be OK with boxes scattered everywhere because they know we are moving? Buyers have a hard time figuring out which room is the dining room unless they can see a table and chairs. Do you want buyers to think your house is a storage unit?
Should we turn off the AC when we are gone for the weekend and it’s 101? You could, but a buyer might poke in her head and leave because it’s too hot. Or, you could leave the temperature set at 78 and encourage buyers to hang around. This is really your call. Is it worth an extra $50 to SMUD to sell your home?
Can you hold an open house all day long? We cannot, but we can do two or three 2-hour shifts. Please know that an all-day-long open house doesn’t create urgency. Besides, the internet, when you think about this exposure, is a day-long-open-house 7 days a week!
The thing is I never know what questions a Sacramento listing agent must answer because clients never run out of questions. I try not to judge anybody, even if maybe I should. Because nobody wants to be judged or criticized. There is no such thing as constructive criticism anyway. There is no way to tell somebody you’re about to say a hurtful thing but hey, it’s for their own good. When my clients ask a serious question, I just do my best to respond in an informative and caring manner.
See, real estate is not for everybody.
Should You Go Into Real Estate?
If you’re wondering if you should go into real estate, especially because it seems so easy to do and the rewards are so high, stop it. Reconsider. Those are not reasons to go into real estate. I have been in the real estate business since the 1970s and, if I had known the odds against my success back then, I might not have done it. You might say to yourself, well, hey, she is a top producer Sacramento Realtor who made it big by being clueless . . . but it doesn’t mean that you will, so don’t even go there with that train of thought.
First realize that at least 80% of the people who go into real estate to become an agent don’t actually make it. By “make it,” I don’t mean turning yourself into a megastar real estate agent; I am referring to earning a good living, enough to pay your mortgage or rent, support a family, put food on the table, buy a car, take a vacation, and make ends meet every month. The carrot is there every month. It’s within reach and that’s what keeps some people moving forward.
On the other hand, you might think that positive thinking will get you there. It won’t. You can hang up all the positive affirmations you want on your bedroom mirror, and it will be just words staring you in the face. What the positive thinking seminar gurus don’t say as they pocket your money: you’ve either got it or you don’t. You can’t learn how to be positive. You can learn how to accept failure and defeat, though. If you go into real estate, failure and defeat will be your two best friends at some interval.
When I was lured in the 1970s to go into real estate, I received training by some of the best, mentors who are long dead now. I absorbed what they taught me, manipulated it to fit my personality, and somehow persevered. It takes self motivation. Real estate is completely consuming. It is my passion. It might eat you alive. I surround myself with smarter people, including my Weintraub Team members, who exhibit exceptional commitment and routinely perform. They paid the price. And don’t you let anybody tell you there is no price. There is a price.
The Price of Success If You Go Into Real Estate
Other drawbacks: Clients call at all hours and expect immediate replies. If anything goes south, it’s your fault, even if it’s not. You go to sleep thinking about real estate and you wake up thinking about real estate. Real estate school and passing the exam teaches you almost nothing that you need to go into real estate. You sometimes forget to eat lunch. You don’t have time for your friends. Your family rarely sees you anymore. Pretty soon, superficial wounds don’t require Band-Aids because they’ll heal on their own, eventually. You are glued to your computer and cellphone.
Last week I mentioned my theory to other agents in my office that only misfits and oddballs go into real estate and make it. People who can’t really fit into any other kind of work. Successful Sacramento Realtors are not what you would call normal nor ordinary people. My personal recipe for success is extreme focus and sincere dedication to the client. I derive great satisfaction in knowing I have performed above and beyond a client’s expectations. If you can overcome the negatives, you just might make it if you go in real estate.
I’ve been working in real estate for more than 40 years and cannot envision myself in any other line of work. I absolutely love this crazy life. If you need a Sacramento Realtor, please call Elizabeth Weintraub at 916.233.6759.