why real estate is a people business

An East Sacramento Realtor Is Not About Selling Homes in East Sac

east sacramento realtor

An East Sacramento Realtor does more than sell Tudors.

This East Sacramento Realtor does not simply sell homes in East Sacramento, that is not the primary focus of my job, contrary to what people outside of Sacramento real estate tend to believe. Selling homes is a small part of my job as a real estate agent. The technical aspects, ensuring the transaction is a smooth journey, focusing on constantly fine-tuning negotiation strategies, those things are all part of the recipe for success employed by a top producer. But none of that is the be-all and end-all.

Remaining a successful and busy East Sacramento Realtor year after year means engaging with people and managing that interaction. Period. It’s not about East Sacramento real estate. That’s just the peripheral. It means reserving or abandoning judgment. I find that many people tend to size each other up too quickly, forming impressions that can be flat-out wrong and then stubbornly latch on to those beliefs, refusing to let go much less consider another viewpoint.

How This East Sacramento Realtor Manages Her Practice

It is about working smart, not necessarily hard but, if it’s required, also being willing to jump into freezing water in bare feet. That’s the life of an East Sacramento Realtor. She tries to ensure that her actions prevent her clients from experiencing disappointments, setbacks or insurmountable challenges, but she is still able to do what it takes. No prima donna behavior.

This starts by putting the client first. Putting a client first means not thinking about the agent’s own personal gain, not thinking inward at all, really. The way to make a client’s dreams and goals come true is to find out what those hopes and wishes are. An agent has got to ask questions, process answers, ask more questions, probe, clarify. So many agents are afraid to ask questions. They worry they’ll offend. Be too personal. It’s all about being personal.

I guarantee you, every single person who is selling her home in East Sacramento or buying a home in East Sacramento is different from each other. An East Sacramento Realtor can’t satisfy her client’s needs if she hasn’t taken the time to discover those desires. If she “pigeon-holes” her client, everybody loses. If you prefer a top East Sacramento Realtor with decades of experience, call Elizabeth Weintraub at 916.233.6759.

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